It’s been a busy couple of months at Umpf HQ, from award wins and World Cup celebrations to store openings and team volunteer days. Check out what we’ve been up to…
Winning Results for Wimbledon Screenings
In June we supported Landsec to promote their screenings of the Wimbledon tennis championships at three London venues: Cardinal Place in Victoria, One New Change near St Paul’s and New Street Square, Farringdon. We served up a volley of coverage across more than 20 titles including Conde Nast Traveller, City AM, Londonist and Secret London.
Cooking Up Coverage Ahead of Model Market’s Big Return
Ahead of Model Market’s much-anticipated return to Lewisham Shopping Centre, bringing its iconic street food destination back to life, we supported the brand to deliver a targeted media relations campaign to build excitement around the announcement of new operator, German Kraft. The news proved to be a recipe for success, securing more than 50 pieces of coverage across local, lifestyle, national and retail publications. By generating widespread buzz ahead of the late summer opening, the campaign helped position Model Market as a must-visit destination in Lewisham’s growing retail and leisure scene, ensuring excitement was already building well before the first traders opened their doors.
Monstrous Coverage for Mega Inflatables at Bluewater and Braintree Village
The Umpf team announced the arrival of The Monster, one of the world’s largest inflatable assault courses at Bluewater in Kent, and Mega Bounce House, the world’s largest bounce house at Braintree Village in Essex.
Both announcements performed incredibly well, particularly across national titles, with Bluewater securing 31 pieces of coverage so far with a reach of 49.5M, including Metro and all key regional titles. Meanwhile, Mega Bounce House has landed 40 clippings with a reach of 53.5M, securing coverage across all the national tabloids, including The Sun, Metro, The Mirror, and Daily Star as well as key regional titles.
Both activities officially launch in July, so stay tuned for more updates…
Wonder-ful Award Recognition
After claiming three PRmoment Awards in April – including PR Stunt of the Year – our supersonic campaign for St David’s Cardiff, ‘The Wonder Wall’, has now been shortlisted in the 2026 Solal Awards, a global scheme which recognises excellence in marketing within the retail, leisure, and destination sectors.
Considered the gold standard accolade within the industry, the Solal Awards were created in the 1980s to reward excellence, innovation, creativity, and effectiveness in place marketing.
Our one-of-a-kind PR stunt for St David’s has been shortlisted in the ‘Best Placemaking’ category with the chance to win a Gold, Silver, or Bronze trophy at the awards ceremony in Budapest later this year.
‘The Wonder Wall’ artwork, still in situ inside St David’s due to public demand, was created by Umpf for the Cardiff shopping destination to celebrate the Oasis Live ’25 reunion tour, which kicked off in the Welsh city. The larger-than-life portrait of Liam and Noel Gallagher, created out of black and white bucket hats by commissioned artist Nathan Wyburn, resonated with Cardiff gig-goers and received international acclaim, becoming an unofficial icon of the tour and receiving approval from Oasis themselves.
The Wonder Wall was named Best Marketing Campaign at the national Revo Awards in 2025 in addition to the recent PRmoment wins – and just this month it took home the Best Beauty, Fashion & Lifestyle PR Campaign award at the 2026 CIPR Excellence Awards, adding another accolade to what has become one of our most celebrated campaign. Watch this space!
Bowled Over By Lane7 Launch
We supported with the launch of the new Lane7 in Leeds– offering media a ‘first look’ at the new venue and showing them round the impressive 23,000sq ft site, complete with 12 state-of-the art bowling lanes, arcade games, beer pong, pool tables, darts and putting games. The launch achieved 34 pieces of coverage with a reach of 14.9m – in addition to the 44 pieces of coverage we’d previously achieved for the announcement (read more about that here). On the day, we even got involved in helping with some of the media filming (see if you can spot us in the clip below!)
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Scoring Blanket Coverage for Fashion Pop-Up Blancs
For Buchanan Galleries, we supported the launch of highly anticipated fashion pop-up Blancs, achieving widespread coverage across Glasgow media. Founded by Joseph Abe, Blancs has built a strong social media following for its clean, contemporary leisurewear and hype-driven pop-ups across the UK. Its Buchanan Galleries launch marked the brand’s first pop-up in Scotland, bringing the online buzz to Glasgow city centre.
The pop-up announcement secured 20 pieces of local media coverage, including Clyde ONE. Joseph later shared his reaction to the radio coverage on TikTok, showing his appreciation for all the PR efforts, whilst extending the launch’s reach beyond traditional media.
@josephhabe @blancs Glasgow Pop-Up this Saturday @ Buchanan Galleries. LGF🫵🏾 #glasgow #blancs ♬ The Beginning（Missing Pieces） – Fmoel
A Helping Hand for Smart Works
Our charity partner Smart Works Leeds was looking for support in setting up their pop-up shop at Victoria Quarter, and our team was eager to lend a hand. We headed over to help them with jobs such as steaming clothes, pricing items and unboxing donations. The charity helps dress and coach unemployed women for job interviews, helping them feel empowered by supplying clothes as well as advice and support through the process. The pop-up shop raised £7,800 during its nine-day stint, and every purchase helps support women across Yorkshire into employment. It’s an amazing result, and we’re proud to have played a small part. Thank you to the Smart Works team for having us and for the incredible work they do every day.
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Kicking Off the World Cup with Football Fanzone Coverage
With the World Cup kicking off we supported Trinity Kitchen with the launch of its first ever Football Fanzone. The foodie hotspot is hosting a dedicated fan zone for the World Cup for the very first time, with three super-sized 5m x 3m screens, the ‘Northern Monk Trinity Tap’ bar with 20 beer taps from Leeds independent brewery Northern Monk, and 11 street food vendors, as well as DJs, brass bands, and space for up to 1,000 supporters. We announced the event and subsequent follow-ups as England progressed through the competition, scoring 64 pieces with a reach of 16.2m.
