Who We Are and What We Create
Branding that turns heads. Campaigns that stop the scroll. Websites that do the job properly, first time. Whether you need a complete brand identity built from the ground up, a campaign concept taken from idea to rollout, or a website designed and built from scratch – everything we do is created to be seen, shared and talked about, not just admired in a deck.
We’ve designed for start-ups and multi-nationals alike: Bluewater Shopping Centre, Cafédirect, Cook’s Club Hotels, ENGIE, Freemans, Glorious Soups, Health Education England, Keepmoat Homes, Ladbrokes, Landsec, London Recycles, Love Brownies, Methven, NHS, Park Inn, Thomas Cook, Tors + Olsson, Virgin Trains, Visit Malta, Yorkshire Water and William Hill.
How we can bring a project to life…
- Brand Design
- Campaign Identity & Conceptualising
- Motion & Animation
- Bespoke Illustration
- Social Content Design
- Website Design & Development
Brand Design
Your brand is more than a logo. We build the whole identity (guidelines, assets, tone, the lot!) so it holds up whether it’s on a website, business stationery or social content.
A logo is the part people remember, but it holds up everything underneath: colour, typography, tone of voice, photography, iconography, and the guidelines that keep it all consistent. That system is what we build, and we build it to be used rather than just presented.
We work closely with our clients from first ideas to final rollout, so every asset we create, wherever it lands, still looks unmistakably you. The identity works just as well on signage as it does on a presentation, a poster or a social post. Whether it’s a full rebrand, a new brand built from scratch, a sub-brand launching under an existing brand, or an established identity that’s drifted and needs tightening back up, we’ll work to what’s actually needed.
Campaign Design & Creative Direction
If you need creative support for a campaign, we’ve got it covered. Our team handles the entire process – from developing initial creative ideas and campaign concepts, through to producing artwork that supports the overall creative direction, and rolling out every asset needed across multiple channels.
We specialise in multi-channel campaign design, creating tailored assets for digital, social, print and animation depending on what the campaign needs. That means artwork art-directed for the channel it’s landing in, rather than one master file resized six ways and hoped for.
We work on seasonal and always-on campaigns, product and service launches, retail and multi-site rollouts, and public sector awareness work.
Read more about our campaign creative for ‘a summer of memorable experiences’ at Landsec shopping centres.
View Case Study
Animation & Motion Design
We’ve got experience in motion design, successfully delivering animated elements across a wide range of projects, from social media and web through to internal communications and explainer videos. We know how to use motion to bring ideas to life and elevate a project, helping it stand out and increase engagement.
Whether it’s used to simplify complex ideas or improve creative storytelling, our animation work adds clarity and visual interest that draws the viewer in and boosts performance, particularly in social content.
We’re deliberate about it. Rather than adding movement for the sake of it, we use animation to control what someone sees first, what follows, and what they’re left with. It’s why our work lands well for anything involving a process, a sequence or a set of numbers that would otherwise get skimmed past.
See how we used animation to promote NHS online appointments.
View Case Study
Illustration Design
Illustration is one of the most flexible things we do. Bespoke iconography built to sit inside existing brand. Hand-drawn work that gives a campaign its personality. Infographics and diagrams that make a complicated process land first time. Illustrated elements dropped into animation to bring a video to life.
The style follows the project, not the other way round. Clean and systematic when it needs to work as part of a wider brand system. Looser and full of character when the job calls for something with more warmth. We’ll work out which one suits before anyone starts drawing.
Whether it’s campaign artwork, social content, or in-store and wayfinding graphics, illustration can give a project something recognisable that carries across multiple platforms and touchpoints.
Social Content Design
Social content is something we produce a lot of, across organic posts, carousels and animated assets, for channels including Instagram, LinkedIn, Facebook and TikTok.
We create content that supports what you’re trying to achieve on social, whether that’s growing an audience, driving engagement or keeping a brand visible between campaigns. Everything’s designed to suit the platform it’s going on, with animation added where it lifts a post rather than everywhere by default.
Whether it’s always-on content for a rolling calendar, a burst around a campaign launch, or a set of editable templates your team can run with, we’ll work to whatever it needs to sit within, from established brand guidelines to a standalone campaign look, and give audiences a reason to stop on it.
Find out more about our work for Belling and how we created engaging social content to promote an energy saving recipe book.
View Case Study
Website Design & Build
We design and build custom WordPress websites, from marketing sites and campaign landing pages through to sub-brand sites and microsites. Everything is developed from scratch, with design and development handled by our team from start to finish.
Because we build from scratch rather than working from a template, everything is built to the brief. The design does what it needs to do creatively, the build is clean and properly structured underneath, and the CMS is set up so your team can manage it without needing a developer every time something changes.
We’ve built websites for clients across finance, public sector and consumer brands, and the work looks as different as those sectors do. A campaign microsite and a marketing site for a financial services brand are very different things, and that’s exactly how we approach them.
Read about our website design and build project for London Recycles.
View Case Study
How We Work As a Design Agency
Our collaborative approach and flexibility to tackling a brief means we work both in-house as well as outsourcing where needed from our trusted network of creatives, providing a wider range of deliverables and capability on offer.
1. The Umpf Team
Our experienced in-house team is capable and dedicated to delivering exceptional results. We pride ourselves on being highly approachable and reactive which has enabled us to build strong relationships with our clients. Our clients trust us to produce the best creative outcomes across a variety of projects, from campaign artwork to social media and web, where we consistently go above and beyond expectations. By working closely with our clients every step of the way and applying strategic, out-of-the-box thinking, we develop ideas that stand out.
2. Scalable Network
Here at Umpf, we lead every project to ensure consistency, quality, and direction, but we also embrace the flexibility of working with a trusted network of external creatives. This approach allows us to tailor the creative team to each brief, significantly expanding our delivery capability while maintaining our high standards. By collaborating with specialists outside of our immediate team, we can steer projects in the most effective creative direction and produce the best possible results. This model means we can offer you the benefits of flexibility, broader expertise, and a scalable team, all under the leadership and vision of Umpf.
Client Testimonials
The work matters. So does the way we make it. Here’s what our clients say…
Start Your Umpf Story“There are design teams and then there is the Umpf design team. Always responsive to our needs and with little direction they deliver innovative and engaging design solutions. I wouldn’t hesitate to recommend them.”
Kirsten Wilson | Leeds Health & Care Partnership
“Umpf are a dependable, collaborative design partner who truly understand our brands and customers, staying calm but creative under pressure, they deliver impactful award-winning campaigns.”
Ellenor Penny | Landsec
“Umpf has been a fantastic partner, responsive, proactive and insightful. Their approach to campaigns, sub brand sites and reporting has made a real difference to our digital presence and programme success.”
Matilda Prescott | London Recycles
