Created For The Feed
No matter the social strategy, we can help get exactly what’s needed from social channels. Where appropriate, we go beyond traditional static posts by adding animation and subtle motion to capture audience attention. Our focus is always on producing engaging, eye-catching branded social media creative that resonates and improves online presence.
Content is designed for the platform it’s actually going on, at the size it’ll actually be seen. We produce social media creative that supports what you’re trying to achieve on social, whether that’s growing an audience, driving engagement or keeping a brand visible between campaigns.
Organic Social Media Creative
Organic social creative including feed posts, carousels, static and animated graphics, stories and reels. Everything’s designed to the right size and format for the platform it’s going on.
Paid Social Media Creative
Paid social creative created for performance, not resized organic posts. Static and animated ad assets across Meta, LinkedIn and TikTok, including variations for testing.
Social Media Creative Strategy
Setting the creative direction for a channel before anything gets designed. That means defining the look, the formats and the visual language that will carry across a feed, so content feels considered as a whole rather than made post by post.
“There are design teams and then there is the Umpf design team. Always responsive to our needs and with little direction they deliver innovative and engaging design solutions. I wouldn’t hesitate to recommend them.”
Kirsten Wilson | Leeds Health & Care Partnership
Case Study: 4Lite Organic Social Creative
We’ve been producing the social media creative for lighting brand 4Lite for over four years, working from the content plans our team builds with the client. The content runs across Facebook and Instagram to both consumer and trade audiences, and has moved from static posts into animated content and carousels to give the channels more ways to hold attention.
Read the case study
Social Creative FAQs
What is organic social content?
Organic social content is anything posted to a brand’s channels without paid promotion behind it. It covers feed posts, carousels, stories, reels and any other content designed to reach an audience through the platform itself rather than through ad spend.
What’s the difference between organic and paid social media creative?
Organic content is made to build an audience and keep a brand visible over time, so it needs to feel native to the platform. Paid social creative is built to perform against a specific objective, which usually means clearer messaging, stronger hooks and multiple variations to test against each other.
What makes social content stop someone scrolling?
Usually a strong visual hook in the first moment, whether that’s movement, contrast, or something unexpected. For organic social, content that looks like an ad tends to get scrolled past, so work that feels native to the platform generally holds attention longer.
How often should a brand post on social?
It depends on the platform and the audience, but consistency usually matters more than volume. A steady stream of considered content generally performs better than posting frequently with nothing holding it together.
What size should social media creative be?
Each platform has its own specifications and they change regularly. Content is generally designed to native ratios for the platform it’s going on, since resizing a single asset across every channel tends to compromise how it looks.
We also do…
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Brand Design
Your brand is more than a logo. We build the whole identity (guidelines, assets, tone, the lot!) so it holds up whether it’s on a website, business stationery or social content.
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Campaign Design & Event Promotion
If you need creative support for a campaign, we’ve got it covered. From initial concept through to artwork and multi-channel rollout, our team handles the whole process.
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Animation & Motion
We’ve got experience in motion design, delivering animated elements across social media, web, internal comms and explainer videos.
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Illustration
Illustration is one of the most flexible things we do – bespoke iconography, hand-drawn work, infographics, diagrams and illustrated elements for animation.
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Website Design & Build
We design and build custom WordPress websites from scratch – marketing sites, campaign landing pages, sub-brand sites and microsites.
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