On Wednesday 1st July, some of the Umpf team attended the 2026 CIPR Excellence Awards at The Royal Lancaster London.
Our Wonder Wall: Supernova Spectacle campaign for St David’s took home the Best Beauty, Fashion & Lifestyle PR Campaign award, adding another accolade to what has become one of our most celebrated campaigns.
What’s even more special is that this recognition comes more than a year after the campaign first launched. In an industry that’s always looking ahead to the next big thing, it’s incredibly rewarding to see work continue to resonate with judges and peers long after its debut.
The latest win follows an already impressive awards season for ‘Wonder Wall’. Earlier this year, the campaign picked up three awards at the PRmoment awards in Manchester (we won five PR Moment Awards in 2026) plus won the Best Marketing Campaign at the Revo Retail Awards in 2025, recognising the creativity, collaboration and results behind the project.
The judges said: “A really impressive return on a small budget. A simple, but highly effective idea that channelled the national hype around Oasis’ arrival in Cardiff – placing St David’s at the heart of the conversation. The campaign travelled – capturing attention in real-life, across national and international media, and organically on social. Importantly, there were clear measurable outcomes too including a significant uplift in footfall. Loved the insurance policy of the Wonder Wall in case of a Gallagher brother spat.”
Read the full CIPR Excellence Awards results on the CIPR website. Read more about Umpf’s 80+ industry awards.
