Umpf’s Favourite April Fool PR & Social Media Stunts 2015
- PR
- Social Media
We love a good gag here at Umpf, so here’s our round-up of our favourite PR and social media stunts this April Fools’ Day. Think we’ve missed one? Let us know on Twitter – @Umpf!
You can also read:
Here’s our favourite April Fools PR Stunts from 2014
Our favourite April Fools PR Stunts from 2019
Our favourite April Fools PR Stunts from 2023
Here’s our favourite April Fools PR Stunts from 2022
Virgin Trains’ #FitnessCoach
Train on the Train with our new #FitnessCoach coming soon! All equipment hand picked by the experts @VirginActiveWay pic.twitter.com/NuBPvFPCi7
— Virgin Trains (@VirginTrains) April 1, 2015
#MarmiteClear
Proud to introduce the newest member of the family… Say hello to #MarmiteClear everyone! pic.twitter.com/TTDa5cwUd9
— Marmite (@marmite) April 1, 2015
Beefeater becomes Leafeater
BIG NEWS! We’ve had a little makeover – say ‘hello’ to Leafeater! pic.twitter.com/LaNQ8tn82L
— Beefeater Grill (@beefeatergrill) April 1, 2015
Pieminister’s new candles are all gravy…
Pieminister sets the world on fire with a new range of pie-scented candles for the home https://t.co/GdpQKUpmNG pic.twitter.com/L7TjmrxSzb
— Pieminister (@pieminister) April 1, 2015
Hunter launches Dog Boot for S/S 2015
Hunter launches the Original Dog Boot, a new style coming soon for spring/summer 2015 #AprilFools pic.twitter.com/ELqMXeG2pS
— Andrew Bloch (@AndrewBloch) April 1, 2015
Tesco introduces Bouncy Aisles
Introducing: Bouncy Aisles, in-store from Friday.
Those pesky products on high shelves better watch out… pic.twitter.com/qevQkG4gYn— Tesco (@Tesco) April 1, 2015
Jelly Belly & Fiat 500’s #Flavoured500
We’re super excited to have partnered with @FIAT_UK to bring you the #Flavoured500! pic.twitter.com/Qxb2vl5YiL
— Jelly Belly UK (@JellyBellyUK) April 1, 2015
Costa & a Kip
Catch some zzzs at Costa with #CostaAndAKip https://t.co/2uMgUTQzbzhttps://t.co/H80vg5oi5e
— Costa Coffee (@CostaCoffee) April 1, 2015
Homebase’s rainbow paint
Rainbow paint now available! Get your paint inspiration and ideas here https://t.co/WEmwdLGcYv
https://t.co/TqcldhZYPu— Homebase (@Homebase_uk) April 1, 2015
Tatty Devine’s acrylic necklace
NEW IN: We’ve pushed the boundaries of working with acrylic to create an exclusive necklace > https://t.co/irbbGBSr1w pic.twitter.com/DqNsg88MoM
— Tatty Devine (@tattydevine) April 1, 2015
Dog self check-out
We’ve just launched the UK’s first self-service checkouts for dogs in-store. Read more at: https://t.co/ry4HWY6FzJ pic.twitter.com/Qd7QBGjdvo
— Pets at Home (@PetsatHome) April 1, 2015
Park Inn E-scapes
E-scapes. Struggling to save for your next holiday? E-scapes has it all at just a fifth of the price! #ParkInnEscapes https://t.co/JRqCh5wDk5
— Park Inn by Radisson (@parkinn) April 1, 2015
Red or Dead’s doggie designs
Excited to announce our new venture into animal accessories as of this summer! pic.twitter.com/kCVXNmFaY1
— Red or Dead® (@redordeadlondon) April 1, 2015
Red Driving School’s driverless car lessons
New driverless car lessons likely to book up fast.. https://t.co/MxsZawQPfY #AprilFools pic.twitter.com/syKTmhNzEq
— HuffPost UK (@HuffPostUK) April 1, 2015
The Body Shop’s mood-enhancing balm
Discover moisture enlightenment with our new, special-edition Feel Good Body Butter. https://t.co/98hqXpvEtG pic.twitter.com/6qpk6PkmZr
— The Body Shop UK (@TheBodyShopUK) April 1, 2015
Barry M dips some nips
Have you seen our NEW exciting product with @CoppaFeelPeople?! Check it out here https://t.co/qazvuQ31Ae dip.html pic.twitter.com/L3v2Yua2Jl
— Barry M Cosmetics (@BarryMCosmetics) April 1, 2015
CERN uses the Force
Breaking news: CERN researchers confirm existence of the Force https://t.co/BPp2wV01dp pic.twitter.com/1TXkbUTdsm
— CERN (@CERN) April 1, 2015
Fitness First’s Woof Workout
We only have 3 spaces left in our #PetFreestyle Woof Workout class this afternoon, don’t let your pooch miss out! pic.twitter.com/XZ4rwtjf3v
— DW Fitness First (@DWFitnessFirst) April 1, 2015
Paramedics on wheels
Today we are trialling a paramedic on skateboard responding to patients along the south bank, look out for them pic.twitter.com/LWcYYI4W8h
— LAS Resilience Team (@LAS_TacAdvisor) April 1, 2015
Sainsbury’s eggs are no yolk
News just in – we’ve launched a brand new range of Taste the Difference yolkless eggs. #NoYolk pic.twitter.com/XW0b5yYRRO
— Sainsbury’s (@sainsburys) April 1, 2015
ASOS’ clip-in man bun
Boys, get the look without the hassle: introducing the clip-in man bun! https://t.co/4Epxek3v1m pic.twitter.com/cvLiPoskRs
— ASOS (@ASOS) April 1, 2015
Ginsters’ Essex pasty
https://twitter.com/therealginsters/status/583172595635326976
Boden in the nude
URGENT PRODUCT RECALL: Inappropriate imagery on our Phyllis Dress. Click here for more info > https://t.co/U2gJ5nh6Wn pic.twitter.com/RR5mQFPMeJ
— Boden (@Bodenclothing) April 1, 2015
Gala Casino’s Ice Casino
Gala casino is set to open the world’s first ever ice casino: https://t.co/BkqbCIIuqX pic.twitter.com/u6CUgmDv5l
— SICK CHIRPSE (@SickChirpse) April 1, 2015
PlayStationFlow
Introducing #PlayStationFlow for PS4. A watershed moment for wearable technology. https://t.co/LORqRtyjrmhttps://t.co/vFZ08YxLy9
— PlayStation Europe (@PlayStationEU) April 1, 2015
com.google
love it, Google is mixing it up https://t.co/NLIe9aJ9VQ pic.twitter.com/sp4Gd7PGwF
— Brian Lockwood (@BrianLockwood) April 1, 2015
G M Police’s siren helmets
Our neighbourhood officers will be trialling this helmet today. It is hoped it will assist them during foot pursuits! pic.twitter.com/mUy8a6yIz6
— G M Police (@gmpolice) April 1, 2015
Dr. Oetker’s Savoury Sprinkles
Everyone say hello to the newest addition to our Sprinkles range… Pizza Flavoured Sprinkles! https://t.co/MyVfuTprQl pic.twitter.com/gS8Ot8mkIC
— Dr. Oetker Baking UK (@DrOetkerBakes) April 1, 2015
The Happy Hippo Cafe
There’s a pygmy hippo cafe coming to London this summer https://t.co/cYXTIzGV2i pic.twitter.com/PH0FioHBSf
— Metro (@MetroUK) April 1, 2015
Timothy Taylor’s Skincare Range
BREAKING NEWS: Reaping the goodness of Landlord & Boltmaker ingredients @TimothyTaylors is launching a skincare range https://t.co/o0yaPA60B1
— Timothy Taylor’s (@TimothyTaylors) April 1, 2015
Gumtree’s GumTea
Hello, is it GumTea you’re looking for! https://t.co/MR1etdDtsj
— Gumtree (@Gumtree) April 1, 2015
Confused.com becomes Wales’ largest toy manufacturer
We’ve officially become Wales’s largest toy manufacturer https://t.co/IHMpL3onWk
— Confused.com (@Confused_com) April 1, 2015
LivingSocial’s #ParkandZorb
ANNOUNCEMENT: #ParkandZorb stations coming to the UK! Is there one in your local area? Click > https://t.co/HKomysHO9c pic.twitter.com/TxxmKs1uHD
— LivingSocial UK (@LivingSocialUK) April 1, 2015
Jacamo’s Cheans
Chinos on the front, jeans on the back, check out the latest in must-have menswear: https://t.co/DHReql93qJ #cheanshttps://t.co/9vCxyJ0Qaa
— Jacamo (@Jacamo) April 1, 2015
Hat tip to Kellie @BigFashionista for this one! There’s more info about the ‘business at the front, party at the back’ Cheans over on her blog.
Post Office’s dog-repellent envelopes
Dog always eating your mail? Introducing our ‘Paws Off!’ envelopes, with a unique smell to stop mail munching dogs. pic.twitter.com/xelYMzl9ZD
— Post Office (@PostOffice) April 1, 2015
Pudsey Bear becomes Pudsey Rabbit
Pudsey Bear is to become Pudsey Rabbit in fresh new makeover for 2015. Pudsey says “I always wanted longer ears.” pic.twitter.com/3jIhRgExd9
— BBC Children in Need (@BBCCiN) April 1, 2015
GoSquared Edition
Introducing GoSquared Edition https://t.co/Kzc1aNGj26 pic.twitter.com/wXJ3mH500G
— GoSquared (@GoSquared) April 1, 2015
Thanks to Mike Francis for this one!
Jelly London’s Jelly Kitchen
@Creativepool GREAT NEWS! Our Jelly Kitchen opens TODAY! Check it out & pop in for a shot: https://t.co/FeL0MZteae pic.twitter.com/NsDQ48BMOa
— Jelly London (@JellyLondon) April 1, 2015
Courtesy of Tasmin T!
Petco’s pet selfie sticks
Well, @amybyard did call it: selfie sticks for pets https://t.co/UsiCDIfeCF #AprilFools
— Alessandra Gritt (@GrittAlessandra) April 1, 2015
Amazon circa 1999
Haha, Amazon has gone retro today! Circa 1999 #AprilFoolsday2015 #AprilFools #GoodOleDays pic.twitter.com/t5Eh9fHon6
— Allison Croghan (@AllisonCroghan) April 1, 2015