From creating a bespoke tartan to launching the UK largest NEXT store and Yorkshire Day celebrations, it’s been a bumper few months. Here are some of the highlights….
We secured fantastic international coverage, including the front page of The Boston Globe (an Umpf first!), Independent, the Times, and Metro following the announcement that Buchanan Galleries, in partnership with local tartan specialists Slanj, had created a custom tartan to celebrate the Glasgow-Boston friendship formed during the World Cup.
Bluewater had a strong few months with the launch of The Monster, one of the world’s largest obstacle courses, which secured national coverage in Metro and The Sun. This summer also saw the opening of its new and much anticipated NEXT store – the largest in the UK.
St David’s earned coverage in The Sun following the announcement of plans to transform Queens Arcade into a new food, beverage, and leisure site.
It was a huge month for Liverpool ONE as a 40m x 25m painting of local golfing legend Tommy Fleetwood was unveiled at Chavasse Park to celebrate the start of the world’s oldest golf tournament.
Mega Bounce House at Braintree Village continued to land across national titles with coverage in The Sun in July.
July also saw Gunwharf Quays land print coverage in glossy title Coast magazine for its environmental initiative alongside Final Straw Foundation to introduce oysters into the Solent.
We celebrated Yorkshire Day by coordinating PR stunts which landed broadcast coverage for Trinity Leeds and Xscape Yorkshire. Trinity Leeds launched a super-sized tribute to local sporting icon Sir Kevin Sinfield, while Xscape Yorkshire unveiled a new sound for its lift: the voice behind a legendary piece of rugby league commentary, Mick Morgan. The stunts were a huge hit with the media, landing broadcast features on ITV News for both locations.
Westgate Oxford hit the headlines with coverage in the Daily Express following the announcement that shoe retailer Russell & Bromley would be making its return following its administration earlier this year.
After the UK’s hottest summer on record, the news that our client 123 flowers was celebrating its biggest sunflower season to date – with more than 158,000 British-grown stems harvested – was covered in the Sunday Express.
And finally, Harrison Spinks earned a mention in Sunday Times’s article highlighting Britain’s best family-owned businesses.
Want to see your brand coverage in a future blog? Get in touch with the Umpf team to chat about how we can make that happen.
