PR Diary – New Client Wins, PR Campaigns, Influencer Marketing Wins & UK-First Experiences
- Influencer
- PR
- Social Media
We’ve kicked off Autumn with plenty of impressive PR and influencer campaigns for our clients, including festive UK-firsts, plus a brand-new client win 🍫 Read on to see what we got up to this September…
A Sweet Partnership with Divine Chocolate
Following a competitive pitch, we’re thrilled to be working with premium Fairtrade chocolate brand Divine Chocolate as its UK PR agency! We’ll be shining a spotlight on Divine’s indulgent, ethically sourced chocolate, celebrating rich flavours, smooth textures, and its unique story as the only chocolate brand co-owned by cocoa farmers and proudly certified Fairtrade and B Corp.
We’re rolling out press activity with exciting plans in the pipeline to drive both consumer and trade engagement, showing that Divine is the go-to choice for chocolate lovers who want both quality and sustainability. We’ve made a very sweet start, generating coverage across key trade, business, and consumer titles, securing over 15 pieces with a total reach topping 1.2 million! 🍫
Read more about our appointment by Divine as their PR agency.
Student Shopper Sweep Success
September saw the return of Student Shopper Sweep at both Trinity Leeds and St David’s, Cardiff. As one of the most highly anticipated days in the student calendar, the event did not disappoint with students flocking to the centres for a day packed with shopping sprees, exclusive student offers and heaps of prizes up for grabs.
To spread the word, we adopted a two-pronged approach with PR and influencer partnerships to drive excitement and generate pre-event sign-ups to PLUS+ – the centre’s rewards scheme. The campaign delivered standout results, securing media coverage reaching over 2 million people and collaborating with six influencers across both centres including @zara.howey, @thatfestivalgirl, and @izhenderson in Leeds, and @kaeyilla, @meadowwaddington, and @ieuanandkane in Cardiff.
The buzz paid off as both centres saw an 18% uplift in student sign-ups, making this year’s Student Shopper Sweep one to remember.
@ieuanandkane best shopping centre evaaaa @St David’s Cardiff #StDavidsCardiff #CardiffUni #students ♬ Cozy Day (Lofi) – The Machinist Beats
Big Zayn brings big results for Bluewater
Another one of our influencer collaborations has hit the big time on social media — this time for Bluewater! 🎉
Our recent partnership with 8 year old creator, Big Zayn, has smashed over 1.2 million views on TikTok, marking a first for our Bluewater influencer activity (and the views are still climbing 👀).
Zayn’s content, which focused on an entertaining day out at the destination, perfectly captured the fun, energy and variety that Bluewater offers. His engaging style positioned Bluewater as a must-visit spot while reaching new audiences and driving awareness.
This is a brilliant result for the Bluewater team and a great example of how authentic, creator-led storytelling can deliver real impact for our clients.
@bigzayn101 AD What would YOU buy with £100 at Bluewater? Here’s what I picked. I think I spent it wisely @Bluewater #bluewater #bluewatershopping #lovebluewater ♬ original sound – Zayn🤟🏾
Read more about Umpf’s influencer marketing work.
Launching UK-firsts at Gunwharf Quays
The Umpf team have been busy launching a destination marketing PR campaign for a UK-first entertainment concept at Gunwharf Quays in Portsmouth.
The ApolloDomes – two 19 metre indoor entertainment domes, each with a 270-degree projection screen – are set to host not just one, but two themed guest experiences this year. Pumpkinville will run over the Halloween period and Christmasville for the festive season, with both events featuring child-friendly and 18+ experiences.
So far, we have issued two press releases to announce each of the activities, securing more than 40 pieces of coverage with a reach of over 20 million across titles including The Sun and Secret London alongside key regional titles.
With each event not yet open to the public, and press and influencer launch events in the works, watch this space for more coverage…🎃🎄
Two Team Promotions🤩
We’ve got some exciting team news to share! 🎉
Katie Barrow has been promoted to Account Manager and Ali Gritt to Account Director.
Both have been doing an amazing job across our client campaigns, bringing creativity and strategic smarts. These promotions are a huge well-deserved pat on the back, and we can’t wait to see what they both achieve next!