Umpf’s Favourite April Fools PR Stunts 2023
- Creative
- PR
- Social Media
Let’s take a look at some of our favourite April Fool Day PR shenanigans from 1 April 2023
Got one we’ve missed? Let us know
LUSH ‘Get Verified’ bath bomb
Get “Verified” for just £7.00 – lasts longer than a month#Verified #TwitterBlue pic.twitter.com/8Ypwmylfxt
— LUSH UK (@LushLtd) April 1, 2023
Yorkshire Tea x Heinz – beanz meanz teaz
Beanz meanz teaz.
It's hot! It's wet! And it's chunky! Meet our new Beanz on Toast Brew – tea with a tomatoey taste and a delicious beany aroma.
Made in proud partnership with @HeinzUK pic.twitter.com/A3Mk6KRSmS— Yorkshire Tea (@YorkshireTea) April 1, 2023
Eau De B&Q – grass, sawdust and cement fragrances
Introducing our new range of fragrances😍 From fresh grass to sawdust, our fragrances promise to transport you to your favourite DIY projects. Inspired by @carolvorders love for the smell of cement, these fragrances are a must-try for anyone looking for something different. pic.twitter.com/ZbZYcQd4F2
— B&Q (@BandQ) April 1, 2023
Quechua x Decathlon’s tents for furry friends
Cocopup – Your pooch’s scent, bottled
4Lite’s Black-Out Bulb
(One of ours!)
Rolawn’s Turf Yoga Mats
Our Medallion® Turf is now available in 6 feet by 2 feet #yoga mat rolls, for a ‘more natural’ yoga experience.
Rolawn Medallion® Turf #toga mats incorporate #natural sensations into your yoga sessions, helping to deepen your mind-body connection. https://t.co/nMfTqAfrMp pic.twitter.com/QA9jKs7a7U
— Rolawn (@rolawn) April 1, 2023
Vault City Beer Boosters
Doh’hut x Things in Bread – Egg and Cress Donut
Like this list of April Fool stunts?
Here’s some more:
- Our favourite April Fools PR Stunts from 2014
- Our favourite April Fools PR Stunts from 2015
- Our favourite April Fools PR Stunts from 2019
- Our favourite April Fools PR Stunts from 2022