Umpf’s Favourite #AprilFool PR & Social Media Stunts
- PR
- Social Media
We love a good gag here at Umpf, so here’s our round-up of our favourite PR and social media stunts this April Fools’ Day. Think we’ve missed one? Let us know on Twitter – @Umpf!
Virgin Trains’ #FitnessCoach
Train on the Train with our new #FitnessCoach coming soon! All equipment hand picked by the experts @VirginActiveWay pic.twitter.com/NuBPvFPCi7
— Virgin Trains (@VirginTrains) April 1, 2015
#MarmiteClear
Proud to introduce the newest member of the family… Say hello to #MarmiteClear everyone! pic.twitter.com/TTDa5cwUd9
— Marmite (@marmite) April 1, 2015
Beefeater becomes Leafeater
BIG NEWS! We've had a little makeover – say 'hello' to Leafeater! pic.twitter.com/LaNQ8tn82L
— Beefeater Grill (@beefeatergrill) April 1, 2015
Pieminister’s new candles are all gravy…
Pieminister sets the world on fire with a new range of pie-scented candles for the home https://t.co/GdpQKUpmNG pic.twitter.com/L7TjmrxSzb
— Pieminister (@pieminister) April 1, 2015
Hunter launches Dog Boot for S/S 2015
Hunter launches the Original Dog Boot, a new style coming soon for spring/summer 2015 #AprilFools pic.twitter.com/ELqMXeG2pS
— Andrew Bloch (@AndrewBloch) April 1, 2015
Tesco introduces Bouncy Aisles
Introducing: Bouncy Aisles, in-store from Friday.
Those pesky products on high shelves better watch out… pic.twitter.com/qevQkG4gYn— Tesco (@Tesco) April 1, 2015
Jelly Belly & Fiat 500’s #Flavoured500
We're super excited to have partnered with @FIAT_UK to bring you the #Flavoured500! pic.twitter.com/Qxb2vl5YiL
— Jelly Belly UK (@JellyBellyUK) April 1, 2015
Costa & a Kip
Catch some zzzs at Costa with #CostaAndAKip https://t.co/2uMgUTQzbzhttps://t.co/H80vg5oi5e
— Costa Coffee (@CostaCoffee) April 1, 2015
Homebase’s rainbow paint
Rainbow paint now available! Get your paint inspiration and ideas here https://t.co/WEmwdLGcYv
https://t.co/TqcldhZYPu— Homebase (@Homebase_uk) April 1, 2015
Tatty Devine’s acrylic necklace
NEW IN: We've pushed the boundaries of working with acrylic to create an exclusive necklace > https://t.co/irbbGBSr1w pic.twitter.com/DqNsg88MoM
— Tatty Devine (@tattydevine) April 1, 2015
Dog self check-out
We've just launched the UK's first self-service checkouts for dogs in-store. Read more at: https://t.co/ry4HWY6FzJ pic.twitter.com/Qd7QBGjdvo
— Pets at Home (@PetsatHome) April 1, 2015
Park Inn E-scapes
E-scapes. Struggling to save for your next holiday? E-scapes has it all at just a fifth of the price! #ParkInnEscapes https://t.co/JRqCh5wDk5
— Park Inn by Radisson (@parkinn) April 1, 2015
Red or Dead’s doggie designs
Excited to announce our new venture into animal accessories as of this summer! pic.twitter.com/kCVXNmFaY1
— Red or Dead® (@redordeadlondon) April 1, 2015
Red Driving School’s driverless car lessons
New driverless car lessons likely to book up fast.. https://t.co/MxsZawQPfY #AprilFools pic.twitter.com/syKTmhNzEq
— HuffPost UK (@HuffPostUK) April 1, 2015
The Body Shop’s mood-enhancing balm
Discover moisture enlightenment with our new, special-edition Feel Good Body Butter. https://t.co/98hqXpvEtG pic.twitter.com/6qpk6PkmZr
— The Body Shop UK (@TheBodyShopUK) April 1, 2015
Barry M dips some nips
Have you seen our NEW exciting product with @CoppaFeelPeople?! Check it out here https://t.co/qazvuQ31Ae dip.html pic.twitter.com/L3v2Yua2Jl
— Barry M Cosmetics (@BarryMCosmetics) April 1, 2015
CERN uses the Force
Breaking news: CERN researchers confirm existence of the Force https://t.co/BPp2wV01dp pic.twitter.com/1TXkbUTdsm
— CERN (@CERN) April 1, 2015
Fitness First’s Woof Workout
We only have 3 spaces left in our #PetFreestyle Woof Workout class this afternoon, don’t let your pooch miss out! pic.twitter.com/XZ4rwtjf3v
— DW Fitness First (@DWFitnessFirst) April 1, 2015
Paramedics on wheels
Today we are trialling a paramedic on skateboard responding to patients along the south bank, look out for them pic.twitter.com/LWcYYI4W8h
— LAS Resilience Team (@LAS_TacAdvisor) April 1, 2015
Sainsbury’s eggs are no yolk
News just in – we’ve launched a brand new range of Taste the Difference yolkless eggs. #NoYolk pic.twitter.com/XW0b5yYRRO
— Sainsbury's (@sainsburys) April 1, 2015
ASOS’ clip-in man bun
Boys, get the look without the hassle: introducing the clip-in man bun! https://t.co/4Epxek3v1m pic.twitter.com/cvLiPoskRs
— ASOS (@ASOS) April 1, 2015
Ginsters’ Essex pasty
https://twitter.com/therealginsters/status/583172595635326976
Boden in the nude
URGENT PRODUCT RECALL: Inappropriate imagery on our Phyllis Dress. Click here for more info > https://t.co/U2gJ5nh6Wn pic.twitter.com/RR5mQFPMeJ
— Boden (@Bodenclothing) April 1, 2015
Gala Casino’s Ice Casino
Gala casino is set to open the world's first ever ice casino: https://t.co/BkqbCIIuqX pic.twitter.com/u6CUgmDv5l
— SICK CHIRPSE (@SickChirpse) April 1, 2015
PlayStationFlow
Introducing #PlayStationFlow for PS4. A watershed moment for wearable technology. https://t.co/LORqRtyjrmhttps://t.co/vFZ08YxLy9
— PlayStation Europe (@PlayStationEU) April 1, 2015
com.google
love it, Google is mixing it up https://t.co/NLIe9aJ9VQ pic.twitter.com/sp4Gd7PGwF
— Brian Lockwood (@BrianLockwood) April 1, 2015
G M Police’s siren helmets
Our neighbourhood officers will be trialling this helmet today. It is hoped it will assist them during foot pursuits! pic.twitter.com/mUy8a6yIz6
— G M Police (@gmpolice) April 1, 2015
Dr. Oetker’s Savoury Sprinkles
Everyone say hello to the newest addition to our Sprinkles range… Pizza Flavoured Sprinkles! https://t.co/MyVfuTprQl pic.twitter.com/gS8Ot8mkIC
— Dr. Oetker Baking UK (@DrOetkerBakes) April 1, 2015
The Happy Hippo Cafe
There's a pygmy hippo cafe coming to London this summer https://t.co/cYXTIzGV2i pic.twitter.com/PH0FioHBSf
— Metro (@MetroUK) April 1, 2015
Timothy Taylor’s Skincare Range
BREAKING NEWS: Reaping the goodness of Landlord & Boltmaker ingredients @TimothyTaylors is launching a skincare range https://t.co/o0yaPA60B1
— Timothy Taylor's (@TimothyTaylors) April 1, 2015
Gumtree’s GumTea
Hello, is it GumTea you're looking for! https://t.co/MR1etdDtsj
— Gumtree (@Gumtree) April 1, 2015
Confused.com becomes Wales’ largest toy manufacturer
We've officially become Wales's largest toy manufacturer https://t.co/IHMpL3onWk
— Confused.com (@Confused_com) April 1, 2015
LivingSocial’s #ParkandZorb
ANNOUNCEMENT: #ParkandZorb stations coming to the UK! Is there one in your local area? Click > https://t.co/HKomysHO9c pic.twitter.com/TxxmKs1uHD
— LivingSocial UK (@LivingSocialUK) April 1, 2015
Jacamo’s Cheans
Chinos on the front, jeans on the back, check out the latest in must-have menswear: https://t.co/DHReql93qJ #cheanshttps://t.co/9vCxyJ0Qaa
— Jacamo (@Jacamo) April 1, 2015
Hat tip to Kellie @BigFashionista for this one! There’s more info about the ‘business at the front, party at the back’ Cheans over on her blog.
Post Office’s dog-repellent envelopes
Dog always eating your mail? Introducing our ‘Paws Off!’ envelopes, with a unique smell to stop mail munching dogs. pic.twitter.com/xelYMzl9ZD
— Post Office (@PostOffice) April 1, 2015
Pudsey Bear becomes Pudsey Rabbit
Pudsey Bear is to become Pudsey Rabbit in fresh new makeover for 2015. Pudsey says "I always wanted longer ears." pic.twitter.com/3jIhRgExd9
— BBC Children in Need (@BBCCiN) April 1, 2015
GoSquared Edition
Introducing GoSquared Edition https://t.co/Kzc1aNGj26 pic.twitter.com/wXJ3mH500G
— GoSquared (@GoSquared) April 1, 2015
Thanks to Mike Francis for this one!
Jelly London’s Jelly Kitchen
@Creativepool GREAT NEWS! Our Jelly Kitchen opens TODAY! Check it out & pop in for a shot: https://t.co/FeL0MZteae pic.twitter.com/NsDQ48BMOa
— Jelly London (@JellyLondon) April 1, 2015
Courtesy of Tasmin T!
Petco’s pet selfie sticks
Well, @amybyard did call it: selfie sticks for pets https://t.co/UsiCDIfeCF #AprilFools
— Alessandra Gritt (@GrittAlessandra) April 1, 2015
Amazon circa 1999
Haha, Amazon has gone retro today! Circa 1999 #AprilFoolsday2015 #AprilFools #GoodOleDays pic.twitter.com/t5Eh9fHon6
— Allison Croghan (@AllisonCroghan) April 1, 2015