Umpf Summer Diary

  • Creative
  • PR
  • Social Media

This summer has been sunny and hot, and we’ve created some scorching work too. Here’s a snapshot of what we’ve been up to this July and August…

The heat was on at Cook’s Club Adakoy 

There may have been heatwaves here in the UK, but we were sunning it up in the Turkish sun while hosting a press trip for Cook’s Club.

The brand wanted to raise the profile of its hotel in Marmaris, Turkey, so we arranged a trip for six journalists from national and lifestyle publications, and a travel influencer, to visit the beautiful location and take part in planned activities throughout the week.

From canoeing and hiking, to relaxing in the spa and lounging on a boat while watching the sunset, our itinerary was full of blissful activities to give the guests a taste of the Cook’s Club experience.

So far, we’ve had more than 20 pieces of national and regional coverage, and more features in the pipeline from The Mirror, Heat and OK!


View this post on Instagram


A post shared by Umpf (@instaumpf)

Getting in the Garden with Diary of a Lady Gardener

The Umpf Keepmoat Homes team joined forces with gardening extraordinaire, Shannon Keary, AKA Diary of a Lady Gardener, to produce a YouTube video where Shannon gave first-time buyers some of her top tips and tricks for getting your garden looking great.

From the establishing the most luscious lawn to using plants and flowers to create a colourful vista, Shannon used her expertise to show Keepmoat customers how to make the most of their outdoor space.

The video was a hit and amassed over 254k impressions on social media.

Two new exhilarating activities opening Hangloose Adventure – Bluewater!

In August we launched not one but two visitor attractions at Hangloose Adventure – Bluewater: Europe’s biggest swing, the ‘Giant Swing’, and the UK’s only outdoor skydive machine.

We generated a whopping 160+ pieces of coverage with a reach of over 83 million including picture-lead stories in The Times (twice), The Daily Telegraph, i Newspaper, Sunday Express, Daily Star on Sunday, Sunday Mirror as well as lots of broadcast and regional coverage too.

… and the Umpf Bluewater team road-tested the activities too!

Leeds Health & Care Partnership Branding

On the 1st of July, NHS Leeds CCG became part of the new NHS West Yorkshire Integrated Care board. Team Umpf secured the brief to help NHS Leeds create a brand identity for Leeds Health & Care Partnership – a partnership that promotes working together with partners and the people of Leeds to improve health outcomes and reduce health inequalities across the city.

Building on work that had already begun, we created a new logo, illustrative identity and comprehensive set of guidelines that clearly communicate the aims and values of Leeds Health & Care Partnership. Along with creating the core identity, we’ve worked on producing signage and document templates that collectively help establish and connect the partnership with staff, partners and the people of Leeds.

A New Client Worth Celebrating

The world’s most valuable literary sport-writing prize – the William Hill Sports Book of the Year Award – appointed us to help raise awareness of their 2022 competition in what they expect to be their biggest awards to date.

Using a combination of media relations, social media, influencer outreach and campaign activations, we’re looking forward to helping the William Hill team increase entries and celebrate the exceptional creative minds and writing talents within the sporting industry.

Gunwharf Quays introduces the Summer Boardwalk 

Gunwharf Quays in Portsmouth launched its first Summer Boardwalk, an ‘all-American’ attraction with a range of amusements including the 35-metre-high Wonder Wheel and traditional fairground refreshments.

Before the official opening, the Umpf account team organised a press and influencer launch event which had over 120 attendees and generated coverage with a reach of over 3.3 million!

St David’s & Bluewater Summer Creative Campaigns

Lollydays was a bold, vibrant floral ice lolly shopping centre installation at both St David’s in Cardiff and Bluewater in Kent. To help drive footfall to the centres over the summer months, Umpf created the campaign identity along with supporting creative to promote a social-share competition. Assets we created ranged from animated digital content (below) to in-centre totems.


View this post on Instagram


A post shared by Bluewater (@bluewatershopping)

The Lolly-Pop-Up at St David’s was a unique custom lolly making experience that ran alongside the Lollydays campaign. Umpf produced the pop-up identity and build-up content to help generate a buzz around the event and drive pre-bookings. Here’s a look at our Cardiff event teaser:

The Beach at Bluewater was back again this summer. Our Studio team created a suite of digital web and social content, as well as print collateral such as ride boards (below), posters and hoardings.


View this post on Instagram


A post shared by Bluewater (@bluewatershopping)

Putting the “last” in the Last Thursday Club

The team have enjoyed two Last Thursday Club get-togethers this summer to catch-up, celebrate wins and most importantly, let their hair down, with the last ones standing clubbing together for an obligatory group snap! 📸

As the summer is slowly but surely turning to autumn, we’ve already got our sights set on some exciting winter campaigns. Watch this space!