Umpf’s Favourite April Fools’ Day PR Stunts of 2026

Ali Gritt

Our favourite day of the year has arrived! Let’s have a look at some of the best PR stunts doing the rounds this April Fools’ Day.

Want to brush up your April Fools’ Day know-how ahead of next year? Read our comprehensive guide to April Fools’ Day PR stunts including a short history lesson, dos and don’ts, and some examples to learn from (both good and bad). If you need us, we’ll be washing the lions.

Asda’s adult-sized trolley seats

Boots Opticians’ weather-reactive glasses

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4lite’s Lite Light

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(one of ours!)

Dole’s tinned Hawaiian pizza

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Tesco’s Giant Boiled Egg

@tescoIntroducing our new Giant Boiled Egg 💪♬ original sound – Tesco

Divine Chocolate’s positivity-infused Good Vibes Bar

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(ours!)

Xscape Milton Keynes’ iDRY service at iFLY

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(another of ours!)

Wickes’ lunar panels

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Heinz & Perfect Ted’s Matcha Mayo

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Braintree Village’s BrAIntree AI personal shopper

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(ours too!)

Dyson Beauty’s pet range

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Aldi’s law firm, LEGALDI

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(Please give the 0800 number a call)

Trinity Leeds’ T’Yorkshire Sphere

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(ours!)

Warburtons’ and Only Curls’ Crust & Curl Defining Gel

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Blue Water at Bluewater

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(another of ours)

Krispy Kreme’s Kolin Doughnut Cake

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Clarksbury at Clarks Village

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