Our favourite day of the year has arrived! Let’s have a look at some of the best PR stunts doing the rounds this April Fools’ Day.
Want to brush up your April Fools’ Day know-how ahead of next year? Read our comprehensive guide to April Fools’ Day PR stunts including a short history lesson, dos and don’ts, and some examples to learn from (both good and bad). If you need us, we’ll be washing the lions.
Asda’s adult-sized trolley seats
Boots Opticians’ weather-reactive glasses
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4lite’s Lite Light
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(one of ours!)
Dole’s tinned Hawaiian pizza
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Divine Chocolate’s positivity-infused Good Vibes Bar
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(ours!)
Royal Albert Hall’s ‘Let Them Cook’ brainrot event
Xscape Milton Keynes’ iDRY service at iFLY
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(another of ours!)
Wickes’ lunar panels
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Heinz & Perfect Ted’s Matcha Mayo
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Braintree Village’s BrAIntree AI personal shopper
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(ours too!)
Dyson Beauty’s pet range
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Aldi’s law firm, LEGALDI
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(Please give the 0800 number a call)
Trinity Leeds’ T’Yorkshire Sphere
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(ours!)
Looking for more April Fools’ Day inspiration?
Check out our previous round-ups:
- Umpf’s favourite April Fools’ Day stunts from 2023
- Umpf’s favourite April Fools’ Day stunts from 2022
- Umpf’s favourite April Fools’ Day stunts from 2019
- Umpf’s favourite April Fools’ Day stunts from 2015
- Umpf’s favourite April Fools’ Day stunts from 2014
