PR industry website PRmoment has just published (18 June 2026) its annual rankings of the best of the best PR campaigns in the UK – Umpf is number one in the table.
Using scoring data from the two years of entries to the PRmoment Awards, the table ranks the best PR campaigns and our Oasis Wonder Wall PR stunt tops the table of more than 40 campaigns.
The PR Work Rankings North table lists the best work from PR agencies not just in the North of England, but also Scotland, Wales and Northern Ireland.
The ranking follows a successful start to the year for the campaign, which also picked up ‘PR Stunt of the Year’ at the PRmoment Awards in April. Our campaign also won a national retail marketing award for ‘Best Marketing Campaign’ at the Revo Retail Awards.
In Ben Smith’s own words, Umpf is “definitely, maybe, the greatest name in UK PR”.
PRmoment describes the North of England as a self-sustaining centre of PR excellence, with creative clusters and PR hubs across Manchester, Leeds, Liverpool and Sheffield helping to shape a collaborative, innovative and increasingly ambitious regional landscape. It’s great to be ranked among some of the best teams and agencies flying the flag for the PR industry in the North!
It was not the only Umpf campaign to feature in the rankings. Our stand-out Nessa’s Grand Arcade PR campaign remains in the top ten for a third year running, while Leeds United Visible from ‘Smiles’ Away PR campaign reached 11th place, giving us even more reason to celebrate.
To have multiple campaigns recognised once again is a brilliant reflection of the ideas, energy and results delivered by team Umpf for our clients.
Umpf was named in the top ten PR agencies in the north in PRmoment’s last PR Work Rankings league table.
