Two National CIPR Excellence PR Campaign Awards
- PR
We’re absolutely thrilled that Umpf has brought home two more major accolades, this time from the CIPR Excellence Awards held at The Royal Lancaster in Hyde Park, on 2 July 2025.
We couldn’t be more proud of both our team and clients for the two awards, a category win and a Mark of Excellence.
Umpf has won four industry PR awards in 2025, adding to more than 60 awards we have won previously.
In the words of the Chartered Institute of Public Relations:
“The CIPR Excellence Awards are the PR industry’s leading awards. Why? Because a CIPR trophy gives your work the chartered seal of approval.”
Read more, below…
Last night (3rd July 2025), at a brilliant ceremony held at The Royal Lancaster in Hyde Park, London, we were awarded ‘Best Beauty, Fashion and Lifestyle Campaign’ for our Pawsome Pooch campaign with the incredible team at Clarks Village. On top of that, our festive stunt, the World’s Biggest Santa Skate, also for Clarks Village, picked up a prestigious Mark of Excellence.
Making Clarks Village “top dog” for outlet shopping
Our Pawsome Pooch campaign set out to position Clarks Village as the destination for dog-friendly outlet shopping – and it did just that. The judges described it as a “clever, feel-good campaign that delivered a creative and engaging experience with a limited budget.”
They commended our playful puns and interactive elements that made the campaign not only memorable and shareable but also drove strong reach and positive engagement.
A record-breaking festive PR stunt
We were also delighted to receive a Mark of Excellence for the ‘World’s Biggest Santa Skate’ – a record-breaking festive activation that brought hundreds of skating Santas to Clarks Village. It was a joyful, crowd-pleasing moment that helped build awareness, footfall and festive cheer to the outlet.
A huge honour – and a team effort
We’re thrilled to have our work recognised on a national stage. A special shoutout to the amazing team at Clarks Village and Landsec – thank you for trusting us to bring big ideas to life.
As one of Leeds and London’s leading creative PR agencies, we’re extremely proud to deliver work that gets results and to see that celebrated by the industry means the world to us.
Here’s to more standout ideas and (hopefully) more awards on the shelf!