The awards keep stacking up!
We’re absolutely delighted to share that our retail PR stunt activation for St David’s Cardiff, The Wonder Wall, has been named Best Marketing Campaign (Medium) at the Revo Awards 2025.
Our Wonder Wall campaign was recognised for its creativity, and ‘clear execution in turning a visual spectacle into an event that connected with visitors, engaged with audiences and brought the destination to life’, with Chair of the Executive Board at Revo, Vivienne King, adding that it was an ‘exemplary execution of a reactive event, seizing a moment for a highly anticipated reunion and turning it into a vital opportunity for visitors to connect’.
Image: Alistair Heap/PA Media Assignments
Not only that, but our Nessa’s Grand Arcade event, also with St David’s, was named highly commended in the Best Marketing Campaign (Large) category. What a night, which definitely (maybe) cements Umpf as the UK’s best retail PR agency.
The Revo Awards are regarded as the benchmark for excellence in the retail property industry, and it’s an honour to have our collective work recognised by a panel of industry experts – as well as a testament to the work put in by so many people to make these kinds of stunts happen.
In case you missed it, The Wonder Wall was a footfall-driving, coverage-generating stunt for St David’s Cardiff ahead of the Oasis Live ’25 reunion tour. We commissioned artist Nathan Wyburn to create a portrait of the Gallagher brothers made entirely of thousands of bucket hats to display inside the shopping centre, creating a supernova spectacle which drew countless guests and fans to St David’s and dominated headlines.
The campaign achieved more than 340 pieces of coverage, reach of 280 million, TV cameras from BBC, ITV, Sky, and Channel 5, plus international headlines – and approval from Oasis themselves.
Read more about the Revo Awards.
