Brands and bants: Twitter ‘celebrates’ the Queen’s Record Reign

  • PR
  • Social Media

As Queen Elizabeth II today became Britain’s longest-reigning monarch, brands joined in the celebrations with their own #LongestReign-related content. Meanwhile, Twitter users – never shy in having an opinion – added their own ‘#bants’.

Our live blog has some of the best – and worst – examples.

Spotted more? Tweet @Umpf and let us know.

Heart Bingo @HeartBingo

Look up the letter ‘T’ in a content creator’s dictionary and you’ll see that the word ‘Tenuous’ has been removed with a pair of scissors.

Google UK @GoogleUK

Meanwhile, over at Google a clever digital PR stunt.

Mashable ‏@mashable

We doff our caps to Mashable with this hat GIF (and to be clear, and unusually for Mashable, that’s a ‘hat’ GIF, not a ‘cat’ GIF).

Cabinet Office @cabinetofficeuk

The shackles of restraint have well and truly come off at the UK Cabinet Office where the social media team has gone wild with gay abandon.

#dothejobbetter™ @dothejobbetter

Despite the nation’s celebrations, just like a children’s party, there’s always a kid crying in a corner somewhere.


Carlsberg UK @CarlsbergUK

Carlsberg’s inverted beer top Tweet is “Probably the best Budweiser ‘King of Beers’ rip-off” we’ve seen.king of beers


BillingtonsUK ‏@BillingtonsUK

This could have been a ‘sweet’ piece of content from sugar brand Billington’s.  But instead of making a gingerbread queen (or even, you’d think, a gingerbread woman), they’ve just rolled out – literally – an old gingerbread man recipe.

BBC Weather @bbcweather

Dreariest pun of the day to the BBC Weather team.

Sky News ‏@SkyNews

Another nice digital #LongestReign execution, this one from Sky News: Reign Game.

The Royal Mint ‏@RoyalMintUK

Mint idea. We’ll give you £19.52 for it.

innocent drinks ‏@innocent

Keeping it image-free, it’s Innocent.

Three UK ‏@ThreeUK

…speaking of phones.