Friday Social: Snapchat Shopping, Facebook Currency & #Pridemonth!
- Social Media
Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days. Let us know your thoughts in the comments or via Twitter – @Umpf
Shop in snap
Snapchat is switching up its offerings by adding a new feature in a bid to keep users loyal and engaged.
This week, the app has selected 5 official accounts to have a store within Snapchat rather than the existing ‘swipe up to shop’ feature that a lot of influencers, and brands currently have access to. The accounts that currently have the new feature are Kylie Jenner (Kylie Cosmetics); Kim Kardashian (KKW Beauty); Shay Mitchell (Béis); Spencer Pratt (Pratt Daddy Crystals); Bhad Bhabie (BHADgoods), but Snap plans to release the tool more widely, to more official accounts in the coming weeks.