Project Snapshot
We created the social imagery for cooker brand Stoves, working from content plans our team developed with the client. The creative ran across static posts, animated content and carousels on their organic channels, alongside digital-first campaigns that ran on social. With a slightly more design-conscious audience than some competitors, the creative needed a considered, premium feel throughout.
Our Approach
Stoves sits at the slightly more premium end of the market, and the creative had to reflect that. Every post was designed with a level of restraint and polish that matched what people expect from the brand, avoiding anything that felt too busy or too casual for the audience it was speaking to. That didn’t mean sticking to product shots. We built content around recipes, cooking and the wider kitchen, giving followers something worth engaging with rather than a feed that only ever sold to them. Styling took cues from the food photography people already respond to on social, with considered overhead compositions and mocked-up worktop scenes that felt aspirational rather than staged.
What We Created
We created static posts, animated content and carousels across Stoves’ organic channels, all designed within brand guidelines and built to hold a consistent premium tone across the feed. Alongside the always-on organic work, our team produced digital-first campaigns that ran on social, and we created that creative too. Running both through the same visual approach meant campaign content sat naturally alongside everything else rather than looking like it had come from somewhere different.
Overall Impact
The content gave Stoves a social presence that reflected where the brand sits in the market, pairing appliances with recipe and kitchen content that gave an established audience a reason to follow. Building the creative alongside content plans developed by our own team kept copy and design working together, and applying the same considered approach across organic and campaign work meant the channel held a consistent premium feel throughout.
