Project Snapshot
We created the social imagery for kitchen appliance brand Belling, working from the content plans our team put together with the client. The creative covered static posts, animated content and carousels across their organic channels, alongside content produced for digital-first campaigns that ran on social. Everything was designed within brand guidelines and built to appeal to Belling’s family-focused audience.
Our Approach
We knew that a feed that’s nothing but product shots would give people less reason to stick around, so the content didn’t just lean into the appliances themselves. We produced creative around recipes and wider cooking and kitchen content, designed to build a more engaged following that knew it wasn’t just going to be sold to post after post. We also knew user-generated recipe content performed well on social, particularly the overhead food photography style that influencers use. So we brought that into the creative, building mockup worktop scenes with recipe content shot from above, echoing imagery people were already engaging with in their feeds.
What We Created
We produced static posts, animated content and carousels across Belling’s organic channels, all working within brand guidelines with fun accents and details used throughout to set the right tone for a family audience. Alongside the always-on organic content, our team produced digital-first campaigns that ran across social, and we produced the creative for those too. That meant campaign work and organic content shared the same visual approach, so a campaign burst never felt disconnected from the rest of the feed it was landing in.
Overall Impact
The social creative gave Belling a presence that worked harder than a product catalogue, mixing appliances with recipe and kitchen content that gave a family audience a reason to engage. Working alongside the content plans our team developed with the client meant the creative and copy were built together, and running the same visual approach across both organic and campaign content kept everything feeling like part of the same brand.
