From securing major retail and leisure announcements to relaunching a premium Fairtrade brand and new client wins, the team has hit the ground running this year! Read on to see what we got up to in January…
O2 Centre Raises The Bar With Third Space announcement
The O2 Centre marked a major milestone with the announcement that Third Space, London’s leading luxury health club operator, will be opening a new state-of-the-art club at the centre. The arrival of Third Space represented a significant enhancement to O2 Centre’s fitness and wellbeing offer, ensuring the continued provision of high-quality facilities for the local community while introducing a new benchmark in design, equipment and member experience to West Hampstead.
The news was met with strong enthusiasm from both residents and media alike, securing 15 pieces of coverage with a combined reach of 2.3 million across titles including Ham & High, London Now, London World and London Herald.
The announcement formed part of O2 Centre’s long-term commitment to delivering tangible improvements to this important community amenity as it progresses the wider transformation of the site over the next decade, and we look forward to supporting the centre as it progresses. 
Divine Chocolate relaunches with feel-good January message
We recently supported the relaunch of premium Fairtrade brand Divine Chocolate, introducing its vibrant new-look packaging alongside new consumer research encouraging chocolate lovers to rethink January snack guilt by choosing ethical treats instead. The activity highlighted Divine’s unique farmer co-ownership model, strong ethical credentials, and high-quality chocolate range.
The relaunch has delivered strong coverage so far with a reach of more than 740K across key trade titles and influencer channels, with further coverage expected following ongoing consumer journalist desk drops, sample opportunities, and media competitions with national lifestyle magazines.
Trinity Kitchen Makes Headlines With Freight Island Announced
At the end of January, we supported Trinity Leeds in unveiling Freight Island, the team behind the UK’s leading food hall and entertainment venue, as the new operator of the expanded Trinity Kitchen. This exciting partnership promises to deliver a one-of-a-kind destination and an unrivalled culinary experience to Leeds, following a £15 million transformation – Trinity Leeds’ largest single investment since opening, which includes a striking new outdoor terrace overlooking City Square.
Working closely with Landsec and the centre team, we coordinated the announcement strategy, sharing the announcement with Leeds+ Social under embargo, enabling them to film and craft tailored content for their audience. The news generated extensive coverage, with over 50 pieces across regional outlets, Manchester media, and national titles including The Sun. The social media response was exceptional, with Leeds+ Social reaching 250,000 Instagram views within 24 hours and over 500,000 views across all their channels, establishing the announcement as one of their top-performing stories.
Umpf named in the PRmoment Top 10 PR Work Rankings – North ?
Our Nessa’s Grand Arcade campaign for St David’s Dewi Sant was ranked in the Top 10 of PRmoment’s PR Work Rankings – North last month. The ranking was based on the PRmoment Awards’ data and insight, with the rankings recognising the quality of work produced by PR and communications teams across the North.
Launching TOGETHER at Piccadilly Lights
At the end of last month we launched a new visitor attraction at Piccadilly Lights. ‘TOGETHER’ by internationally-acclaimed artists Random International has taken over The Venue, Piccadilly Lights until 1 March. The pop-up immersive attraction uses cutting-edge digital infrastructure allowing the public to interact and create their own unique art in real time, some of which will appear on the world-famous screen – as well as PR we have arranged a series of influencer experiences.
We’ve also got some exciting team news to share!
Danni has been promoted to PR and Influencer Account Director, and she will now be leading the Influencer Marketing arm of the business. Huge congratulations to her as she steps in to this new role, we can’t wait to see what she achieves next! ?
Rounding off the month, we headed to Liverpool for an exciting kick-off meeting with a new client… ? Stay tuned for more!
