From a huge rebrand launch (ours!) and announcing a new bowling alley, to delivering standout influencer campaigns and unveiling our first official charity partnership, February hasn’t disappointed. Read on to see what’s been happening…
Umpf enters a new era
After 17 years of building one of the North’s most awarded PR, influencer and creative agencies, this month we were proud to announce that Umpf is now employee-owned. And if you’re reading this, you’ve landed on our new-look website.
Gone is the Broadway-style ‘lightbulb’ logo in favour of a fresh design. The new logo – made from circles of varying sizes that unite to form the brand name – is designed to reflect our new collective ownership. There’s movement in the design to signify collective momentum. The logo, brand identity and website were designed inhouse by our very own design team.
We also were delighted to announce Smart Works as our one of our official charity partners for 2026 – supporting unemployed women with the coaching, clothing and confidence they need to secure employment. More on what the team are doing on that in March…
And lastly, we’re super proud to have committed to being an Endometriosis Friendly Employer, reinforcing our pledge to creating a progressive, inclusive workplace.
Striking up the excitement ahead of Lane7’s arrival at Trinity Leeds
We supported the announcement of Lane7 as it looks to bring its first Yorkshire venue to Trinity Leeds this May. The campaign was timed to coincide with the installation of the venue hoardings to help build excitement of the 12 state-of-the-art bowling lanes alongside a wide range of entertainment offerings including darts, beer pong and retro arcade games.
Working closely with the team, we drafted and issued an official announcement to regional media, securing 44 pieces of coverage across key titles such as Leeds+, Yorkshire Evening Post (print and online) and Leeds Live, achieving a total reach of 15.5 million. The response from the public reflected the growing excitement around the brand’s arrival and helped establish strong momentum ahead of launch.
Keeping 4lite in the media and influencer spotlight
For lighting brand 4lite, we delivered a targeted influencer campaign to support the launch of two new home lighting ranges: the Hampton Collection and Twill.
We partnered with five carefully selected creators within the home, interiors and DIY space, chosen for their highly engaged audiences of homeowners and renovation enthusiasts. Each creator regularly documents renovation and styling projects across social media, offering authentic opportunities to showcase the products within real home transformations.
We managed the campaign end-to-end, from identifying and securing the right creators to negotiating deliverables that included social content, additional UGC assets and paid usage rights. We also oversaw briefing, content approvals and final delivery to ensure the content aligned with brand messaging while maintaining each creator’s unique style for maximum impact.
The campaign has so far generated over 337.7K views – with results still rolling in – successfully introducing the new collections to a highly relevant audience and producing a suite of high-quality creator content that can be repurposed across 4lite’s owned channels and paid campaigns.
View this post on Instagram
Driving momentum for Lewisham Shopping Centre
We have ramped up our support for Lewisham Shopping Centre as it moves towards a full redevelopment of the centre and town – bringing a new green district, including a family park and wild meadow above a fully reimagined shopping centre. The project will introduce new public spaces, a music venue, additional shops, cafés, restaurants, and bars, creating thousands of jobs and contributing £160 million annually to the local economy.
Following a year of strong brand commitment which included 12 new lettings and renewals, we delivered a targeted media strategy, issuing a press release to key local publications including News Shopper, Retail Destination and London Now. With a reach of over 2 million, the coverage helped reinforce confidence in the centre’s long-term future, positioning the shopping centre as a vibrant and evolving community hub.
Watch this space as we have more exciting announcements planned over the coming months for Lewisham Shopping Centre!
Striking Ice Sculptures Shine a Light on Breast Cancer Awareness
In February, White Rose Shopping Centre partnered with Yorkshire art organisation Sand in Your Eye to showcase an impactful display highlighting the importance of breast cancer awareness: seven unique nude torsos, each sculpted from ice and snow.
Created to illustrate the statistic that one in seven people will receive a breast cancer diagnosis in their life and to encourage people to perform regular self-checks, each torso was modelled from a different body type, including one male, showing that anyone can be affected by the disease.
We generated media interest ahead of the unveiling on 28th February with BBC Radio Leeds and BBC Radio Sheffield interviewing Sand in Your Eye’s Claire Wardley, who was diagnosed with breast cancer just over a year ago. We also secured attendance on the day from BBC Look North, as well as print and online coverage from the Yorkshire Evening Post, Yorkshire Post, South Leeds Life, and more. In total, we achieved 14 pieces of coverage with reach of 3.8m, while amplifying the important message that the artwork conveys.
