Friday Social: WhatsApp’s Interactive Buttons, Instagram’s Branded Content, Animal Protests and Love Island

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Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days. Let us know your thoughts in the comments or via Twitter – @Umpf / @daniiyk

Instagram Branded Content

This week, Instagram introduced the ability for advertisers to promote creator’s organic branded content as feed ads.

According to Instagram, 68% of people say they come to Instagram to interact with creators and one of the biggest requests from brands to date is the ability to incorporate branded content posts into their advertising strategies.

The new branded content ads will allow businesses to have an opportunity to tell their brand stories through the creator’s voice, reach new audiences and measure impact.

WhatsApp’s Interactive Buttons

WhatsApp has unveiled a new feature which could point to the future of the world’s most popular messaging app.

The app is working on new ‘interactive buttons’ which although details are scarce at the moment, the idea is that users will be able to tap on dedicated buttons that perform a specific task within the messaging platform. It is most likely to be available to businesses and will allow consumers to order products or arrange deliveries right inside WhatsApp.

Instagram Ads

Interested about how Instagram ads work? It turns out the picture messaging app assembles a list of all the things that you like. It’s nothing new, but this week people have been enjoying sharing their lists which seem to be riddled with things they are not in fact interested in.

Animal Protests

Have you ever wondered what kind of sign a sea creative would bring to a protest? In observance of World Oceans Week, Article Group asked followers to come up with creative picket signs against ocean pollution:

And finally…

Like it or not, Love Island is back to take over our lives for the next eight weeks. Everyone already has their own opinion on the new line-up – here’s a roundup of our favourite ones: