Brands and bants: Twitter ‘celebrates’ the Queen’s Record Reign
- PR
- Social Media
As Queen Elizabeth II today became Britain’s longest-reigning monarch, brands joined in the celebrations with their own #LongestReign-related content. Meanwhile, Twitter users – never shy in having an opinion – added their own ‘#bants’.
Our live blog has some of the best – and worst – examples.
Spotted more? Tweet @Umpf and let us know.
Heart Bingo @HeartBingo
Look up the letter ‘T’ in a content creator’s dictionary and you’ll see that the word ‘Tenuous’ has been removed with a pair of scissors.
Who is your #Queen of Pop? Madonna? Beyonce? Taylor Swift? #longestreign pic.twitter.com/bL0LjhwEGm
— Heart Bingo (@HeartBingo) September 9, 2015
Google UK @GoogleUK
Meanwhile, over at Google a clever digital PR stunt.
We'd like to welcome PegMa'am to Buckingham Palace Street View @GoogleMaps: https://t.co/ovWIV5UtLs #longestreign pic.twitter.com/jzQ4IspYkV
— Google UK (@GoogleUK) September 9, 2015
Mashable @mashable
We doff our caps to Mashable with this hat GIF (and to be clear, and unusually for Mashable, that’s a ‘hat’ GIF, not a ‘cat’ GIF).
The Queen's 63-year reign celebrated with 63 hats https://t.co/3Idq02pNRl pic.twitter.com/t9NEx2I6E0
— Mashable (@mashable) September 9, 2015
Cabinet Office @cabinetofficeuk
The shackles of restraint have well and truly come off at the UK Cabinet Office where the social media team has gone wild with gay abandon.
Queen Elizabeth II has attended almost every State Opening of @UKParliament in the past 63 years #LongestReign pic.twitter.com/BdvqFC2de8
— Cabinet Office (@cabinetofficeuk) September 9, 2015
#dothejobbetter™ @dothejobbetter
Despite the nation’s celebrations, just like a children’s party, there’s always a kid crying in a corner somewhere.
https://twitter.com/dothejobbetter/status/641536549289459712
Carlsberg UK @CarlsbergUK
Carlsberg’s inverted beer top Tweet is “Probably the best Budweiser ‘King of Beers’ rip-off” we’ve seen.
It’s time for one to celebrate, congrats @BritishMonarchy #LongestReign pic.twitter.com/FHrUWCXPJg
— Carlsberg UK (@CarlsbergUK) September 9, 2015
BillingtonsUK @BillingtonsUK
This could have been a ‘sweet’ piece of content from sugar brand Billington’s. But instead of making a gingerbread queen (or even, you’d think, a gingerbread woman), they’ve just rolled out – literally – an old gingerbread man recipe.
https://twitter.com/BillingtonsUK/status/641529823756701696
BBC Weather @bbcweather
Dreariest pun of the day to the BBC Weather team.
It won't be the #longestreign but drizzle today in #Edinburgh! Well, weather-wise that is…BH pic.twitter.com/nA7q9kzHck
— BBC Weather (@bbcweather) September 9, 2015
Sky News @SkyNews
Another nice digital #LongestReign execution, this one from Sky News: Reign Game.
Lunchtime is Reign Game time! How many mementoes from the Queen's 63 years can you collect? ? https://t.co/Z1DkfDt36Z https://t.co/fhyba9ksXI
— Sky News (@SkyNews) September 9, 2015
The Royal Mint @RoyalMintUK
Mint idea. We’ll give you £19.52 for it.
We commissioned artist @QuentinDevine to create a portrait of #TheQueen using 1,952 pennies. What do you think? pic.twitter.com/QYmQ0lYNU6
— The Royal Mint (@RoyalMintUK) September 8, 2015
innocent drinks @innocent
Keeping it image-free, it’s Innocent.
Things that last 23,227 days:
– The Queen's reign
– The battery life of the Nokia 3310
– The average game of Monopoly— innocent drinks (@innocent) September 9, 2015
Three UK @ThreeUK
…speaking of phones.
63 years on the phone?!? ? Ooooh…. 63 years on the throne! ? Congrats your Majesty #longestreign
— Three UK (@ThreeUK) September 9, 2015