Back to the Future day – as it happens
- PR
- Social Media
October 21, 2015 is the day that Marty McFly et al visit in Back to the Future 2 via their time travelling Delorean. To celebrate, the internet took to photoshop with gusto to create it’s own homages and takes on how the future really turned out. Warning: contains hoverboards.
Deezer got into the groove
Deezer treated us to a Back to the Future playlist. 80s-tastic. Yes please!
Thanks a bunch, Arena Flowers
Loving the play on words from the guys at Arena Flowers…
“Rose? Where we’re going… we don’t need rose.” https://t.co/Png9unxIun #BackToTheFuture #Sorry pic.twitter.com/EghhUldSqa
— Arena Flowers (@ArenaFlowers) October 21, 2015
Suffolk Police fall back
Suffolk Police used the day to remind Suffolk folk about the clocks going back. Important stuff…
Just a little reminder, the clocks go #BackToTheFuture this weekend – https://t.co/lbmfcqoyZj pic.twitter.com/tbyVzxDpKt
— Suffolk Police (@SuffolkPolice) October 21, 2015
DWP gets serious
Even the Department of Work & Pensions got in on the action with this reminder about pensions (let’s just hope people read the copy on the image).
Savvy get motoring
Our neighbours at Savvy Media went back to the future with this outdoor creative to celebrate…
From Russia with love
The Russian Embassy got involved to ask important diplomatic questions…
The Doctor returns
SyFy UK got the ACTUAL Doc Brown involved to flog the box set. Yes, we are tempted…
How-to guide from the Indy
The majority of our office is too young to remember the film the first time round, so The Independent has commissioned Chris the Simpson’s Artist to fill those knowledge gaps…
Toyota go large
Toyota has enlisted both Doc & Marty to help promote the Mirai. Check out #ToyotaMirai for more BTTF jinx.
No smoke without fire
London Fire Brigade used BTTFD to give a serious warning about fires caused by dodgy chargers on modern day ‘hoverboards’.
Paypal get geeky
Paypal treated us to some geeky (but fascinating) facts about the film…
Borussia go bonkers
German footy legends Borussia Dortmond got their striker in futuristic garb on a hoverboard. Wunderbar!
A dose of realism from Angry Britain
A few people were not happy about the lack of standard-issue hoverboards. Angry Britain was no exception…
Phone-y stuff from Evian
The water kings remind us of the days when a smart phone was one that looked nice, rather than did things…
It’s a cover up from USA Today
USA today dedicated it’s entire front page to recreation of the one from the film. Bravo!
Eat, sleep, rehydrate, repeat
Pizza Express lay claim to the pizza rehydration meme. Let’s hope no one got hurt in the process…
By Royal decree
Royal Dutch Airlines jumped on the trend with its ‘we don’t need roads’ tweet. Loving the attention to detail on the watch & denim jacket…
It’s a Bullseye!
Iconic 80s TV Show Bullseye also got in on the action. Offering a DeLorean as a grand prize…
Stay classy
Classic FM played a blinder with Bach-to-Back banter…
It’s all going south
South West Trains injected some hilarity into the daily commute with this message on the station signs…
Good sports
BBC Sport used BTTFD to rethink the outcomes of some iconic sporting moments. Ever wondered what would have happened if Maradona’s hand of god goal was disallowed? Look no further than their nifty video…
Racking up the RTs
Virgin Trains put out a play on words with Pendolino & created a bespoke hoverboard rack…
The more the Perrier
Another giant in the world of water, Perrier, has also jumped on the bandwagon with this lovely looking hoverboard homage, featuring a
Ello ello ello
The social team at West Yorkshire Police threw their hats into the ring with this Facebook post. We love the message to the haters in the comments section. You go Sgt Artis!
Streetview shenanigans
Google swapped its Streetview Pegman for Doc Brown in a pixel DeLorean for one day only…
Uber and out
Uber teamed with Pepsi Max to offer trips in a futuristic vehicle. Wonder if time travel incurs surge charging?
Are they just doing it?
Nike has whet everyone’s whistles by tweeting Michael J Fox about a BTTFD rendezvous, sending the internet wild with hysterical speculation that they are launching the self-tying trainers…
UPDATE: Nike has indeed created a very limited run of the self-tying trainers (known as Mags don’t you know?) and is releasing some for auction, all proceeds going to Micheal J Fox’s Parkinson’s Disease foundation. Brilliant and lovely stunt.
What did you think?
Back to the Future Day divided opinion in our office and we saw some great and not-so-great executions of memes and stunts by a huge number of brands. What did you think? Love it or hate it? Who was the winner and who missed the target? Let us know by tweeting us at @umpf.