It’s been a fabulous February at Umpf, including: a huge rebrand launch (ours!), announcing a new bowling and entertainment destination, delivering standout influencer campaigns, unveiling our first official charity partnership, to some important ice sculptures. Read on to see what’s been happening…
New era, new Umpf
We were excited to share a major milestone last month: 17 years after launching and growing one of the North’s most decorated PR, influencer and creative agencies, Umpf is now employee-owned.
Alongside this new chapter, we’ve retired the Broadway-inspired ‘lightbulb’ logo and introduced a refreshed visual identity. The new marque – created by our Leeds design team – is built from circles of different sizes that come together to form the brand name, symbolising our shift to collective ownership. Subtle movement within the design represents shared energy and forward momentum.
We were also delighted to announce Smart Works as our one of our official charity partners for 2026 – supporting unemployed women with the coaching, clothing and confidence they need to secure employment. More on what the team are doing on that in March.
And lastly, we’re super proud to have committed to being an Endometriosis Friendly Employer, reinforcing our pledge to creating a progressive, inclusive workplace.
Read more on our announcement.
Striking up the excitement ahead of Lane7’s arrival at Trinity Leeds
We supported the announcement of Lane7 as it looks to bring its first Yorkshire venue to Trinity Leeds this May. The campaign was timed to coincide with the installation of the venue hoardings to help build excitement of the 12 state-of-the-art bowling lanes alongside a wide range of entertainment offerings including darts, beer pong and retro arcade games.
Working closely with the team, we drafted and issued an official announcement to regional media, securing 44 pieces of coverage across key titles such as Leeds+, Yorkshire Evening Post (print and online) and Leeds Live, achieving a total reach of 15.5 million. The response from the public reflected the growing excitement around the brand’s arrival and helped establish strong momentum ahead of launch.
Keeping 4lite in the media and influencer spotlight
For lighting brand 4lite, we delivered a targeted influencer campaign to support the launch of two new home lighting ranges: the Hampton Collection and Twill.
We partnered with five carefully selected creators within the home, interiors and DIY space, chosen for their highly engaged audiences of homeowners and renovation enthusiasts. Each creator regularly documents renovation and styling projects across social media, offering authentic opportunities to showcase the products within real home transformations.
We managed the campaign end-to-end, from identifying and securing the right creators to negotiating deliverables that included social content, additional UGC assets and paid usage rights. We also oversaw briefing, content approvals and final delivery to ensure the content aligned with brand messaging while maintaining each creator’s unique style for maximum impact.
The campaign has so far generated over 337.7K views – with results still rolling in – successfully introducing the new collections to a highly relevant audience and producing a suite of high-quality creator content that can be repurposed across 4lite’s owned channels and paid campaigns.
View this post on Instagram
Driving momentum for Lewisham Shopping Centre
We have ramped up our support for Lewisham Shopping Centre as it moves towards a full redevelopment of the centre and town – bringing a new green district, including a family park and wild meadow above a fully reimagined shopping centre. The project will introduce new public spaces, a music venue, additional shops, cafés, restaurants, and bars, creating thousands of jobs and contributing £160 million annually to the local economy.
Following a year of strong brand commitment which included 12 new lettings and renewals, we delivered a targeted media strategy, issuing a press release to key local publications including News Shopper, Retail Destination and London Now. With a reach of over 2 million, the coverage helped reinforce confidence in the centre’s long-term future, positioning the shopping centre as a vibrant and evolving community hub.
Watch this space as we have more exciting announcements planned over the coming months for Lewisham Shopping Centre!
Striking Ice Sculptures Shine a Light on Breast Cancer Awareness
Finally, at the end of February, we worked with Yorkshire art organisation Sand in Your Eye to publicise an installation highlighting the importance of breast cancer awareness: seven unique nude torsos, each sculpted from ice and snow.
Created by Sand in Your Eye to illustrate the statistic that one in seven people will receive a breast cancer diagnosis in their life, and to encourage people to perform regular self-checks, each torso was modelled from a different body type, including one male, showing that anyone can be affected by the disease.
We generated media interest ahead of the unveiling on 28th February with BBC Radio Leeds and BBC Radio Sheffield interviewing Sand in Your Eye’s Claire Wardley, who was diagnosed with breast cancer just over a year ago. We also secured attendance on the day from BBC Look North, as well as print and online coverage from the Yorkshire Evening Post, Yorkshire Post, South Leeds Life, and more. In total, we achieved 14 pieces of coverage with reach of 3.8m, while amplifying the important message that the artwork conveys.
Read more about the campaign and ice sculptures on the Sand In Your Eye website.
View this post on Instagram
