Campaign snapshot
An online airport parking price comparison website isn’t the most obvious subjects for the media to get excited about, but using a clever idea we created an award-winning online PR masterpiece.
The World’s Coolest Car Park competition brought about the subject matter to life in a fun, interesting and visually striking way and created a newsworthy hook for journalists to write about Looking4 and link to the brand website in their online copy.
How we did it
We found the most visually striking car parks from around the world and presented these to a panel of judges to create a shortlist of 10.
To ensure the campaign generated links to Looking4’s website, the shortlist were showcased on a landing page and the public were asked to vote for their favourites.
We shared image-rich content with the local media in each of the cities as well as a link to the voting page. The car parks and architects themselves were sent a digital ‘shortlist’ badge and encouraged to promote the competition to gain votes.
The results
68 pieces of coverage was generated, all featuring a brand mention and imagery – 39 of which contained a link to Looking4’s website, including BBC, GQ, Architect’s Journal, Parking News and Design Curial, all key for domain authority.
The campaign not only secured UK coverage, both nationally and regionally, but generated international coverage in Italy, Kuwait, Belgium, Netherlands, USA, Serbia and Indonesia.
Awarded ‘Automotive & Transport Marketing Communications Campaign of the Year’ at the PRMoments.com Annual Awards.
