It’s been an exciting few months for our lighting client 4lite as we’ve been focusing our efforts on delivering top draw PR, influencer and social activity.
We’ve continued to place 4lite across a wide range of media to keep them front of mind for not just traders and electricians, but DIYers who are passionate about lighting, interiors, and home improvements.
The winter months are prime time to be talking lighting and we’re over the moon to have landed some amazing coverage in the likes of top tier home, garden and lifestyle media such as Ideal Home, HomeStyle, Homes & Gardens, Grand Designs, Hello!, Modern Gardens, These Three Rooms and Good Housekeeping.
We’ve secured news coverage in the nationals such as the Express Mirror and Star, and we were thrilled to see the competition placed with Living magazine was distributed across 27 regional media titles.
We’ve also placed 4lite products into the hands of product reviewers, landing some incredible third-party endorsements such as a Telegraph Recommended and this BBC Gardeners’ World Best Buy.
www.gardenersworld.com/reviews/best-solar-lights/#BESTBUYLIGHTS
Top Marks for our School Lighting Project
We’re also thrilled to see our School Lighting Project come to life. We teamed up with Screwfix to launch a 4lite competition giving one school the chance to win £10,000-worth of new lighting products.
The winning school – Slaithwaite Primary School in Huddersfield – was a very deserving recipient, and the project gave them a complete overhaul of their internal lighting, designed specifically for educational environments.
We handled the project from start to finish: crafting the competition entry copy, liaising with the school, sourcing the electrician to deliver the work, and putting together the final press materials. And this month, we’re delighted to see the story published in the Yorkshire Post and Huddersfield Hub – shining a light on the positive difference it’s made.
Generating Positive Influence
We’ve also had a busy few months on an influencer front, creating some illuminating creator content during the dark winter months.
We partnered with four carefully selected content creators to showcase the brand’s latest home‑lighting launches: the Hampton Collection and the Twill. Each creator specialises in home, interiors, and DIY content, consistently sharing renovation projects with their own creative flair that receive high engagements across social media.
