Campaign snapshot
When one of the world’s largest inflatable assault courses arrived at Braintree Village, it needed an integrated launch campaign to match its scale. Our brief was to generate hype ahead of opening, drive ticket sales, and position The Monster as a must-do summer attraction for families, friends and thrill-seekers alike.
How we did it
We kicked off the campaign with a phased PR approach, issuing an initial announcement press release to introduce The Monster, followed by a second release when tickets went on sale to maintain momentum and drive urgency.
To bring the experience to life, we hosted an exclusive press and influencer launch event, inviting media and content creators to be among the very first to take on the course. Attendees included Ferne McCann, regional press and a handpicked mix of local influencers, ensuring both reach and relevance.
The following morning, we released a ‘first look’ imagery drop to our media database ahead of the public opening, helping to fuel further coverage and social conversation at exactly the right moment.
@puwtok never laughed so much?? The Monster @Braintree Village ♬ original sound – puwtok
The results
The campaign secured 137 pieces of coverage, with an estimated reach of over 33.6 million across national, regional and local media. Highlights include multiple inclusions in The Sun, alongside coverage in Sheerluxe, Absolutely Essex, Essex Live and a wide range of regional titles.
On social, influencer content has played a key role in driving awareness and bookings. Paid influencer partnerships generated over 2.15 million views, reached 1.7 million users, and delivered 474 link clicks directly to The Monster booking page.
Content from Paul & Phoebe (@puwtok) has become the most-viewed and highly engaged influencer collaboration ever delivered at Braintree Village – and it achieved this in just over a week.
