Gunwharf Quays
Influencer Staycation
- Influencer
Campaign snapshot
We ran a staycation influencer marketing campaign for outlet shopping destination, Gunwharf Quays; partnering with influencers to create aspirational content which inspired target audiences to visit the waterfront outlet and enjoy a staycation in Portsmouth.
The campaign tapped into the post-pandemic trend of holidaying within the UK, and positioned Gunwharf Quays as a key tourist attraction.
The content needed to showcase Gunwharf Quays’ restaurants and retailers, and we partnered with some of Portsmouth’s other attractions to create a desirable package. Partners included The Queens Hotel, Beckett’s, and The Spinnaker Tower.