We seamlessly manage the end-to-end influencer marketing process, from talent identification to reporting. This involves defining campaign objectives and audiences, crafting narratives and outputs, researching and vetting influencers, negotiating partnerships, drafting contracts and content briefs, overseeing approvals, and conducting thorough reporting and analysis.
Our Process
- We identify the influencers who align closely with your brand’s values, and then act as the ‘face’ of the brand to forge relationships with those creators and their agents.
- According to a brand’s positioning & key values, we identify the existing calendar moments and/or cultural events that the brand’s voice should be present for on socials.
- We use the above to create a strategy for product gifting, brand trips and/or events, and paid influencer campaigns.
- Our influencer marketing strategies are agile, allowing us to capitalise on any product launches or emerging trends within the industry.
Retainer Programmes
We can operate retainer programmes, with ambassadors for your brand posting on a regular basis. These types of longer-term partnerships usually have better ROI as the influencers’ audiences grow to trust the brand.
Check out our national retail influencer campaign case study.
Ad-hoc Campaigns
We can execute ad-hoc shorter-term campaigns for your brand to support moments such as product launches and seasonal gifting, or simply to increase brand awareness. Ad-hoc campaigns offer flexibility as influencers aren’t contracted for several months at a time.
Check out our influencer staycation case study.
‘One-off’ Briefs
We are also experienced in working with more conceptual influencer briefs, which our ‘Frock Me I’m Famous x The Studio’ & ‘Siobhan Murphy x Junction 32’ case studies delve into. One-off briefs allow our creativity to flow and produce unique influencer marketing moments.
Check out our Siobhan Murphy x J32 case study.
What Makes Us Different?
- Our unrivalled little black book of influencers and agents, spanning all content niches from travel and food to interiors and fashion.
- We offer an integrated approach with influencer marketing, traditional & digital PR, social, PPC and creative all under one roof.
- Umpf has been an expert in influencer marketing since the concept was in its infancy in the UK – allowing us to identify emerging industry trends and execute them masterfully.
- We take a data-driven approach to influencer selection, campaign planning, and measurement to ensure maximum ROI.
- Influencer marketing is a passion-project for our team, who are always hunting for emerging industry trends.
In-House Illustrators and Graphic Designers
Our talented creative team will make visually striking content that aligns with your brand’s identity. From eye-catching social media posts to captivating website visuals, we ensure your brand stands out from the crowd. In a more traditional influencer marketing sense, our resident designers can elevate mailers to really tell your brand’s story.
Traditional and Digital PR Expertise
Our PR specialists have extensive experience in both traditional and digital media landscapes. We’ll help you secure invaluable press coverage, forge strategic partnerships, and manage your brand’s reputation. By integrating influencer campaigns with PR efforts, we can amplify your brand’s visibility and generate buzz across multiple channels simultaneously.
Social Media Management/Strategy
Our social media experts will develop a tailored strategy to optimize your brand’s presence across various platforms. We’ll handle content creation, community management, and engagement to build a strong and loyal following. By aligning influencer campaigns with your overall social media strategy, we ensure cohesive and impactful messaging.
Paid Marketing
Our paid marketing specialists will help you maximise your ad spend and achieve greater visibility in search engine results, using many strategies including PPC marketing, paid social ads and more. By integrating influencer campaigns with targeted paid marketing strategies, we can amplify your brand’s reach and drive high-quality traffic to your website and/or social channels.
