Campaign snapshot
Park Inn by Radisson invited teams from leading hotel management schools to take part in the Innovation Room campaign. At the three-day event, students exchanged ideas with peers from around the world, before developing three innovative ideas they believed would help revolutionise the Park Inn by Radisson guest experience.
How we did it
As well as managing the campaign we also created the INNovation Room name and brand identity that was used across graphics for both print and online. The logo was designed using the existing Park Inn by Radisson brand guidelines to maintain a consistency and recognisable connection between the campaign and main brand.
We developed the concept and produced the promotional film, see below, and we also created graphics for print and online across social media and the Park Inn by Radisson website. These graphics included A4 adverts, pull-up banners, animated and static social media graphics for Facebook, Twitter and Instagram plus a unique Snapchat Filter that was used at the kick-off event.
The results
The campaign reached 11.9 million people on social media. 49,000 people opened INNovation Room emails. 5,415 votes were cast for the shortlisted ideas. The campaign also generated 31,456 unique visits to website and achieved worldwide media coverage.
