Sweet September News: Divine Chocolate partners with Umpf for PR brief

We’re excited to share the news that premium Fairtrade confectionery brand Divine Chocolate has appointed us as their consumer PR agency to manage its UK communications, following a competitive pitch.

Umpf has been briefed to boost brand awareness and drive consumer and trade engagement through ongoing press office and creative campaigns, showcasing Divine’s indulgent product range, ethically sourced cocoa, and quality credentials.

Known for its rich flavours, smooth textures and wide range of products, Divine Chocolate has built a loyal following of chocolate lovers and is the only chocolate brand founded and co-owned by cocoa farmers.

The new partnership will highlight the brand’s premium taste profile and reinforce its position as a go-to choice for those seeking both quality and sustainability in their chocolate.

As one of Leeds and London’s leading consumer PR agencies, we’re delighted to be working with such an iconic name in premium chocolate, and a champion in the Fairtrade and B Corp spaces.

We’ve got great experience working with ethical, mission-driven brands such as coffee pioneers Cafédirect, and we can’t wait to put Divine in the spotlight.

News has already been picked up by a spread of confectionery, marketing, and regional media:

Let’s talk

If you are a food or drink brand and you have a PR brief, a problem to solve, or just a sense you should be doing more with your PR, let’s have a chat – contact our PR teams in Leeds or London.