PR Diary – Festive World-Firsts, Pawfect CEOs, and Charity Trails
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The summer celebrations might be over for now, but there’s no slowing down for Team Umpf. Read on to see what we’ve been busy with in September…
ANOTHER world first for Bluewater!
Bluewater is set to make history again with the announcement of its brand-new and world-exclusive experience, The Elf on the Shelf® Christmas Adventure.
The Umpf team drafted the global consumer announcement release, highlighting the full never-seen-before experience, which invites guests to help the Scout Elves spread Christmas cheer by completing Christmas Spirit Checklists.
So far, we have secured 19 pieces of coverage with a reach of over 29.5 million. With more press releases in the pipeline, and tickets not yet on sale, watch this space for even more coverage…
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