Campaign snapshot
Umpf is the PR agency for Harrison Spinks. When the luxury bedmaker asked us to lend a hand with increasing its consumer-facing profile, we lapped up the brief and set the wheels in motion for a hardworking consumer press office. Print, online, broadcast and influencers – no stone was left unturned to transform Harrison Spinks into a household name.
How we did it
After getting under the skin of the brand through farm and factory visits and meetings with key stakeholders, we developed our consumer strategy, which centred around building key relationships with top tier media.
Our initial audits meant we knew exactly what content they wanted from us and when so we had the bones of a year long plan in place. Coupled with product launches and press events we had content galore to work with.
The results
Over the last two years we’ve secured 257 pieces of coverage with a reach of over 125m. Our coverage highlight was securing primetime coverage on BBC TWO’s Inside The Factory, a slot which delivered a 6,775% increase in site visitors for Harrison Spinks.
Read about our PR campaign between Harrison Spinks and Adam Henson.
