Umpf Homes & Interiors PR
At Umpf, we’ve been working in homes and interiors PR for more than 15 years and we’re passionate about the brands that make a house a home.
We specialise in promoting products and services that cover every aspect of household living, from kitchens, bedrooms and bathroom to furnishings and finishing touches – right through to the house itself.
Our experience and services span the full PR spectrum including press office support, news generation, creative campaigns and stunts, alongside social media strategy, influencer partnerships, event management and design & creative.
Read on for:
- Umpf’s Homes & Interiors Experience
- Examples of Umpf’s Homes & Interiors Press Office Activity
- 5 Umpf Homes & Interiors Case Studies
- Umpf’s 11 Homes & Interiors Awards
Umpf’s Homes & Interiors Experience
From baths to bedding, carpets to cookers, jugs to juicers, kettles to coolers, sofas to showers, from fridges, freezers, lamps and lighting, we’re experts in the home and interiors sector.
We’ve spent more than a decade working with some of the UK’s leading lifestyle brands, honing our media know-how to create stories that resonate, inspire and deliver measurable results. Our PR campaigns generate awareness, deliver media coverage, and keep brands front of mind with their target audiences.
From big household names to specialist design and lifestyle innovators, our portfolio reflects the breadth of our experience across the sector. Brands we’ve worked with include: Dulux, Morphy Richards, Sofas & Stuff, Bedeck, 4lite, Aqua Optima, Belling, Harrison Spinks, Keepmoat Homes, Methven, Stoves, Halo Capsule, murmur, ProCook, Floks, Sostrene Grene and Texfelt.
We also manage end-to-end influencer marketing programmes – from identifying the right talent, to managing partnerships, content creation, and reporting to deliver measurable results
Umpf’s Homes & Interiors Press Office Experience
Alongside big campaign moments, our day-to-day press office activity is key to keeping interiors brands front of mind. We draft and issue press releases – whether it’s a new collection launch, product range, collaboration, or seasonal trend – pitch features on home and lifestyle topics, secure interviews for brand spokespersons, arrange styled photography and shoots – and manage award entries.
Drawing on our strong media relationships across homes, interiors, lifestyle, and consumer press – as well as using online tools and journalist request platforms – we ensure our clients’ news and products land in the right places. Our proactive outreach means editors and journalists come to us too, trusting Umpf to provide compelling stories, product inspiration, and expert commentary for their audiences. 
5 Umpf Homes & Interiors PR Case Studies
1. PR Campaign: Superhero Recipes For Little Heroes – Belling
Superhero Recipes for your Little Heroes’ is a PR award-winning superhero-inspired recipe book we produced for kitchen appliance brand Belling. The book was inspired by some clever research which analysed the eating habits of superheroes in Hollywood films, and included recipes based on foods seen on screen, but with a healthy twist – perfect for families. The campaign drove tens of thousands of people to the Belling website – so many that an additional print run of the book was required to meet demand – and during the campaign period, 9/10 of the top website traffic sources were attributed to coverage generated by Umpf.
2. PR Campaign: Getting Cosy – Harrison Spinks
As part our ongoing work raising the profile of sustainable luxury bedmaker Harrison Spinks, we’ve secured more than 257 pieces of coverage – with a reach of 125m. This includes expert comments from sleep tips to business advice as well as product reviews, alongside day-to-day press office activity. A particular highlight for our PR team was helping secure an hour-long dedicated episode on BBC Two’s primetime show ‘Inside The Factory’. BBC’s visit resulted in a 6,755% increase in website visitors for the brand (with enquiries spiking with every re-run) and increased new business for the company.
3. PR Campaign: Not Just Any Old Iron – Morphy Richards
From creating a new recipe book with a MasterChef star to working with Bird’s Eye on a ‘Potato Waffle Toaster’, we’ve proved to be a perfect match for Morphy Richards. One of our biggest successes was for the brand’s 85th anniversary, when we launched a hunt to find the nation’s oldest working Morphy Richards appliance. After a call-out in the press and social media, we discovered an 80-year-old iron passed down by a beloved grandmother – the hugely popular story generated 103 pieces of coverage with a circulation of 175m across TV, radio, print and online. It was also their best-performing content across social in several months, driving a spike in reach, engagement and link clicks. Not to mention we won several awards for the activity!
4. PR Stunt: Instant Hot Tea Tap – Keepmoat Homes
It may not be everyone’s cup of tea, but we enhanced Keepmoat’s brand awareness by creating the ‘world’s first instant hot tea tap’ April Fools stunt, resulting in a splash of over 60 pieces of regional, trade and national coverage.
5. PR Campaign Dogs (no longer) in the Dark – 4lite
We had a bright idea for lighting brand 4lite by tapping into a timely issue for many pet owners who don’t like leaving their dogs in the dark to promote their smart lighting technology. The campaign created brand awareness with 113 pieces of coverage and 25.5m reach.
As well as coming up with eye-catching campaigns, we also handled the media outreach and social content for the brand, working with a mix of trade and consumer influencers. We’ve seen big success with our influencer work, with one particular TikTok video achieving a quarter of a million views, contributing to the brand’s best sales week ever – plus an Instagram Reel from one of our lifestyle influencers achieving 349,000 views.
Umpf’s Homes & Interiors PR Awards
Our award-winning campaigns in the sector have been recognised nationally and regionally, with a total of 11 awards including:
- PR Moment Awards 2022 – Integrated Communications Campaign of the Year – Morphy Richards, Not Just Any Old Iron
- PR Moment Awards 2022 – Media Relations Campaign of the Year – Morphy Richards, Not Just Any Old Iron
- CIPR Pride Awards 2021 – Integrated Campaign – Belling, Creating Lockdown Superheroes
- CIPR Pride Awards 2021 – Best Use of Content – Belling, Creating Lockdown Superheroes
- CIPR Pride Awards 2021 – Best Publication (Silver) – Belling, Creating Lockdown Superheroes
- CIPR Pride Awards 2018 – Best Publication – Belling, Calming Tears with ‘Teddy Goes For A Swim’
- CIPR Pride Awards 2018 – Low Budget Campaign – Belling, Calming Tears with ‘Teddy Goes For A Swim’
- CIPR Pride Awards 2014 – Best Use of Social Media – Belling, Helping Belling Bring a Festive Buzz to BBC Good Food Show
- CIPR Pride Awards 2012 – Consumer Relations – Stoves: Made in Britain
- CIPR Pride Awards 2012 – Best Campaign £10,000 and Under – Stoves: Made in Britain
- CIPR Pride Awards 2011 – Best Use of Social Media – Gold winner, Umpf for Belling
Why Choose Umpf as Your Homes & Interiors PR Agency
- Proven experience – more than 15 years working with leading home and interiors brands.
- Award-winning creativity – campaigns recognised by CIPR and PR Moment Awards.
- Integrated approach – from influencer marketing to lobbying, press trips to social campaigns.
- Results-driven – we secure national headlines, build reputations, and drive measurable outcomes.
Let’s Talk Homes & Interiors
If you’re looking for a specialist homes and interiors agency to raise awareness, grow reputation and drive sales, let’s have a chat. Get in touch with our teams in Leeds or London to find out how we can make your brand the next big story.