It’s been a packed few months for the creative team at Umpf. From delivering summer campaign creative and designing and developing a new client website, through to producing student event marketing and creating social media content for a range of client channels. Check out what we’ve been up to over the last few months…
Landsec Summer 2025 Events Creative Direction & Campaign Artwork
Our brief for the Landsec Summer Events Campaign was to create a style guide that could be rolled out across multiple centres and outlets to showcase their seasonal events. Taking inspiration from the bold artwork of Keith Haring, we developed a festival-inspired creative direction using an illustrative style.
Using brand colours and custom illustrations within the event identity, each piece of artwork was designed to feel unique and tailored to its location/event while remaining recognisably part of the wider campaign and brand. We delivered a set of engaging, audience-focused creative assets that brought the events to life. To ensure consistency across all touchpoints, we created an easy-to-use brand style guide. This provided a practical toolkit for maintaining a cohesive look and feel in future designs.
Mortimer Street Capital WordPress Website Design & Build
We recently launched a brand new website for our client, Mortimer Street Capital. Instead of reworking their old site, we started completely fresh — designing and building a platform from the ground up that reflects who they are and where they’re heading as a business.
The new website has been designed to give Mortimer Street Capital a stronger presence in the real estate investment sector, positioning them as credible, forward-thinking industry leaders. With a focus on clearer messaging, a clean and modern design, and dedicated space for case studies and insights, the site provides a professional and flexible platform for growth.
The new site not only gives them a refined digital presence right now, but also the flexibility to expand in the long term – whether that’s showcasing additional services, publishing industry insights, or adding new client stories to raise their profile.
Landsec Student Events Artwork
This project focused on refreshing and reworking last year’s creative campaign for use across multiple Landsec Shopping Centres and Outlets, while also building out a set of brand-new marketing assets to promote the latest additions to the event.
A standout highlight was the creation of a fun, interactive ‘Spin to Win’ prize wheel for St David’s Shopping Centre, designed with custom prize icons to bring the activation to life. We also produced bold print creative for a branded popcorn trike, along with other in-centre activities.
To maximise the campaign’s reach, we developed a mix of animated and static digital content for social media channels, alongside a variety of print marketing assets in multiple sizes and formats. The end result was a versatile campaign that captured attention both online and on-site within the shopping centres.
Trinity Kitchen Sessions Event Identity
This was a small but fun project where we created a custom event identity for a busker event at Trinity Kitchen (Trinity Leeds). The work included designing a custom event lock-up to anchor the live music campaign across a suite of printed collateral such as branded stage panels, backdrops and floor vinyls to bring everything together on-site. To boost visibility, we also designed a range of social media content promoting the different busker acts performing throughout the month-long campaign.
Stoves & Belling Monthly Social Content Creative
Alongside delivering campaign creative, we also developed a series of branded social media posts to support our clients’ ongoing content plans. A standout was the rollout of content for the launch of the Stoves Colour Boutique Range, where we tapped into the potential of AI-generated imagery to create unique, nature-inspired visuals.
By combining AI tools with Photoshop, we produced a set of striking images that seamlessly integrated the new product range into nature-themed scenes, reflecting the natural inspiration behind the collection. The result was a visually engaging post that stood out on social channels and highlighted the new range in a fresh, innovative way.
In addition, we designed a variety of monthly social content for both the Stoves and Belling brands, ensuring their feeds stayed active, on-brand and audience-focused.
Let’s Talk Design
If you’re looking for a design agency let’s have a chat – get in contact with our Studio team in Leeds.
