Umpf’s Favourite April Fools’ Stunts 2022
- PR
It’s that time again: is it a fun stunt, or a poorly-timed launch? Here’s this year’s round-up of our favourite April Fools’ Day shenanigans…
Our favourite April Fools PR Stunts from 2014
Our favourite April Fools PR Stunts from 2015
Our favourite April Fools PR Stunts from 2019
Here’s our favourite April Fools PR Stunts from 2023
Timpson’s wooden keys
What do you think of our new line in eco keys? pic.twitter.com/MYIEyRzLUt
— James Timpson (@JamesTCobbler) April 1, 2022
Walkers’ Sandwich-Size Crisps
The best thing since sliced bread #CrispIn pic.twitter.com/oaj9rjunkK
— Walkers Crisps (@walkers_crisps) April 1, 2022
(Can we really have these, please?)
Subway’s Eau De Dough
When your bread smells so good you just have to bottle it. Introducing 'Eau De Dough' pic.twitter.com/GTATGmSfdk
— Subway® UK (@SubwayUK) April 1, 2022
Floofsto, by Gousto
Who says your pets can’t eat at the table? Not us. 🐶 Introducing Gousto’s furriest new venture, Floofsto by Gousto 🎉
Set an extra placemat and sniff out bulldog-friendly burgers, roasts for rodents, sumptuous rabbit salads, and more, on the menu right now. pic.twitter.com/Xr2xALqXCp
— Gousto (@goustocooking) April 1, 2022
4lite’s Soil-Powered Bulbs
We’re thrilled to announce the launch of our brand new SOIL POWERED light bulb! 🌱💡
Ideal for gardens of all sizes, these specially-designed bulbs are perfect for brightening up your flowerbeds this summer.
Thanks to our Design & Research team for coming up with the bright idea! pic.twitter.com/rmBpH4FAnS— 4lite (@4liteuk) April 1, 2022
(One of ours!)
Honda’s Pet Co-Pilot Model
BARK AND YOU’LL MISS IT! Introducing the Pet Co-Pilot Front Seat model.
Drive around with your four-legged friend within paw’s reach.
Complete with Honda-branded harness and built-in squeaker.#honda #dogs pic.twitter.com/9IyAQOupbt— Honda UK (@Honda_UK) April 1, 2022
Bluewater & Hangloose Adventure’s Giant Washing Line
⚠️ COULD THIS BE THE UK’S LONGEST WASHING LINE? We’ve teamed up with Hangloose Adventure to try and break a new British record by using their Skywire to create a 720-metre long washing line 👕
Invigilators will confirm later today if we’ve been successful. #HanglooseBluewater pic.twitter.com/jKK5xqZ7FA
— Bluewater (@TweetBluewater) April 1, 2022
(Another of ours!)
Duolingo Air
You asked, we delivered. Introducing Duolingo Air ✈️
Our new airline will offer in-flight Duolingo lessons to equip you with the lingo needed for your trip!
1st flight will be London > Dublin to celebrate the 7m learners starting our Irish course 🇮🇪 https://t.co/2YHN6mZ3cr pic.twitter.com/xwoxtH0Q7U
— Duolingo 🇬🇧 (@duolingoUK) April 1, 2022