Umpf Diary: Jan-Feb ‘21

  • Creative
  • PR
  • Social Media

This Umpf Diary brings you a roundup of old and new – combining some of our favourite case studies from the last 12 months with some new work (and new business surprises!).  

Morphy – Almost 300 pieces of coverage!

Our hard work has been paying off for our client Morphy Richards after we secured almost 300 pieces of coverage in January – and the same again in February – including features in The Telegraph, Ideal Home, Real Homes, Bella, Tech Advisor, and Your Home, as well as reviews of their latest toaster and breadmaker which ran across all JPI Media titles. That’s a lot of clipping for us to do, but it’s been worth it! 

Client Wins 

We celebrated a few new business wins across PR, social, digital, PPC and creative too, including a tasty food client, a new visitor attraction as well as a character from a popular childhood storybook – more news on these brands soon! 

Climbing high for Cafédirect 

Last summer our Fairtrade coffee brand clientCafédirect, launched a brand new TV advertising campaign, focusing on the higher purpose of its best-selling, grown-at-altitude, Machu Picchu coffee.  

We supported the TV campaign through a series of creative social assets and content including an at-desk travel guide, aiming to inspire coffee-drinkers stuck indoors, and partnering with an Instagram mixologist to create a unique mocktail inspired by Machu Picchu. 

See the full case study here

Same Old Rubbish… New Website  

We were tasked with helping to develop the London Recycles website, aiming to make it recognisable by every Londoner, no matter where they live in the capital and to provide a consistent look-and-feel to help with confusion caused by a myriad of different waste and recycling services across the city. 

See the full case study here

Creating Lockdown Superheroes 

To coincide with National Superhero Day last year, we designed a superhero-inspired recipe book for kitchen appliance brand Belling during lockdown. 

The book was inspired by some clever research which analysed the eating habits of superheroes in Hollywood films, and included recipes based on foods seen on screen, but with a healthy twist – perfect for families. 

The campaign was shortlisted in the national Creative Moment Awards for Branded Campaign of the Year 2020See the full case study here.

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