Umpf Diary – Influencer highs, a Tea-riffic Surprise, and Away Days

  • Influencer
  • PR

It’s been a busy April for the team at Umpf. Take a look at what we have been up to…

Shining a light on women in trade

For our client, 4lite, we’ve been working on tapping into an audience of electricians on social media to raise awareness of the brand and its products.

For this, we’ve been recruiting key influencers in the biz who specialise in the trades, specifically electricians who can share their expertise in a campaign that amplifies the 4lite brand, and its availability of products for a range of jobs, whether that be in a commercial, domestic, or industrial setting.

One of those influencers is electrician, Els Electrics, who has been using her platform to showcase her journey as a young woman in the trade for her huge 122K combined following on Instagram and TikTok – one of her videos for 4lite gained a whopping 267.7K views on TikTok, which was a huge success for her and the brand!

Whilst incredibly niche, our campaign has been a growing success so far, with a total reach of 402K and over 20K engagements.

@elisewalter3 Come and replace a broken floodlight with me! Replaced with the lovely 4lite 30W LED floodlight. Quality and beautiful design💡 Available in all screwfixs stores! @Screwfix AD. #femaleelectrician #electrician #fyp ♬ original sound – Elise Walter

Away In Oxford

In April, six of the Umpf team ventured to Westgate Oxford for a two-day all-agency meeting with client Landsec. As well as two days of great collaborative sessions, we enjoyed some shopping – what better way to make sure we’re truly familiar with the centre?! – followed by dinner and some unique drinks at The Alchemist 👅. Great to spend time learning, sharing, and relaxing with the wider teams, and helpful to put faces to names when working together to get the best results. Thank you to the Landsec team for organising!

Hitting the million club

April saw another one of our influencer partnerships go wild on social media. We worked with influencer powerhouse, Carys Whittaker, to create an Instagram reel promoting a day out at St David’s Cardiff, which has over 1 million views (and counting).

Carys is an icon within the online self-love community and openly talks about embracing her body’s changes since becoming a mum. Her audience really resonated with her St David’s content because we allowed her to create content which naturally fitted into her usual style. In the reel, Carys tries on jeans in-store, but when they don’t fit properly she says “so I just need to size up and then get on with my day”. This is something that her followers have absolutely loved, and shows how important it is for influencer content to be authentic to the creator, in order to perform well.

The St David’s team have been over the moon with the performance of the reel and it has helped build positive brand sentiment, along with general brand awareness.

A Tea-riffic Surprise for Shoppers to Celebrate National Tea Day

We came up with a tea-riffic initiative for Buchanan Galleries to surprise and delight customers in celebration of National Tea Day.
Working with iconic British tea brand, Whittard of Chelsea, we gifted the first 100 customers to their store on Sunday 21st April a free pack of their iconic Chelsea Breakfast Traditional Teabags and a pack of Raspberry & White Chocolate Chip Biscuits so they can commemorate the day with a good brew and bickie.

The activity secured some great coverage in the local media including Glasgow World, What’s on Glasgow and Larder Magazine – and on the day Whittard reported a significant week-on-week sales increase, and the centre saw a huge footfall spike on the day.

April was a bumper month of national media coverage for our clients – you can read about some of the big-hitting coverage we’ve recently landed, including our energy-saving recipe book for Belling.