Umpf Events & Experiential PR
For more than 15 years Umpf has been delivering show-stopping experiential stunts and interactive, footfall-driving events, creating unforgettable, award-winning experiences to help brands connect with their audiences across the UK.
Read more about our awards we’ve won for our events and experiential PR campaigns, or get in touch with the teams in our Umpf Leeds office or Umpf London office to find out how Umpf can help create impression for your brand.
What do you mean by Events & Experiential PR?
Events and experiential PR focuses on creating live, immersive, and interactive experiences to target your audience and leave a lasting impression. Combining traditional PR strategies with event planning and unique experiences to build awareness, strengthen relationships with consumers and brands, as well as generating media coverage.
PR events can include product launches, press conferences, photo calls, brand activations, trade events, and more; experiential PR campaigns encourage consumers to interact with your brand through an experience-led event such as a pop-up event or shop, an interactive installation, a fun game or other immersive experiences where the public interacts with your brand.
Read on for:
- 4 Events & Experiential PR Services Provided by Umpf
- Our 6 favourite Umpf Events & Experiential PR campaigns
- Why Choose Umpf?
- How much do Events & Experiential PR campaigns cost?
- Events & Experiential PR FAQs
4 Events & Experiential PR Services Provided by Umpf
Bold, attention-grabbing events can spark conversation, drive engagement, and leave a lasting impression, helping brands stand out in crowded markets.
With creative ideas and a firm grasp on logistics, Umpf specialises in turning ambitious ideas into reality and creating sharable moments to reach your audience tangibly and emotionally.
Umpf can bring your brand to life through:
1. Experiential PR Activations
Immersive installations and interactive brand moments that invite audiences to feel, touch, and remember, with reach extending beyond a physical location.
2. Product Launch Events
Engage your target audience from day one with considered, story-led launch campaigns.
3. Pop-Up Spaces & Brand Takeovers
Create hype and drive footfall with unforgettable pop-ups in high-traffic locations.
4. PR Stunts & Guerrilla Marketing
From rooftop surprises to city-centre takeovers, we design high-impact moments that get the media talking.
Our 6 Favourite Umpf Events and Experiential PR Campaigns
Since 2009, Umpf has been creating unforgettable, award-winning events and experiences – here’s some of our favorites:
1. PR Event of the Year: Nessa’s Grand Arcade
Oh, what’s occurring? Creating buzz and driving footfall ahead of the much-anticipated Gavin & Stacey finale, we created a real-life ‘Nessa’s Slots’ inside St David’s Cardiff – which garnered praise from actor Ruth Jones herself. The campaign won ‘Best PR Event of the Year’ and a silver for ‘Health, Beauty, Retail, & Fashion Marketing Communications Campaign of the Year’ at the 2025 PR Moment Awards, and was shortlisted for ‘Best Event’ at the CIPR Excellence Awards 2025.
Read the full Nessa case study.
Did you know?
This event was conceived, created and delivered in under three weeks
2. Yorkshire Day Experiential Events
Part I
To mark Yorkshire Day on 1st August 2024, we worked with gourmet popcorn-makers Joe and Seph’s to create a custom rhubarb-flavoured popcorn for Xscape Yorkshire, which is situated in the heart of the ‘rhubarb triangle’. Given away to guests as a ‘surprise and delight’ activity, the event also raised money for local charity Airedale Baby & Children’s Bank through donations.
From finding a popcorn supplier, to taste-testing, to dishing out popcorn, read about how the Umpf team made this campaign sing.
Part II
With Umpf’s roots in Yorkshire, of course we’ve celebrated a number of Yorkshire Days through the years. For example, we worked with White Rose Shopping Centre to create the UK’s biggest bouquet of white roses as a PR stunt, unveiling the sculpture and hosting a day of events in celebration of the region. Guests were invited to make their own white rose boutonnieres and flower crowns to take away, while the mammoth bouquet itself secured two front-page picture stories. Read our Bloomin’ Marvellous case study.
Did you know?
Yorkshire Day will celebrate its 50th anniversary in 2025… and we have PR plans again – follow Umpf on Instagram for the latest.
3. Minecraft: Bringing Blocks to Life
To mark the release of A Minecraft Movie, we created a fun and immersive adventure zone for visitors at a number of shopping centres with on-site cinemas. We created and installed vibrant pixel art hopscotch trails, challenging guests to make their way across the course and share their experience for a chance to win a £200 Minecraft-themed bundle.
Did you know?
Hopscotch is thought to have originated in ancient Britain during the early Roman Empire.
4. A Cardiff Love Story: Taylor Swift Experiential Event
In June 2024, to create an in-centre splash ahead of Taylor Swift’s visit to Cardiff with The Eras Tour, we planned and hosted a friendship bracelet lucky dip event, tapping directly into fan conversation and creating a sell-out success. The campaign was shortlisted for a 2025 PR Moment award in the ‘Best PR Event of the Year’ and ‘Health, Beauty, Retail, & Fashion Marketing Communications Campaign’ categories.
Read about the event that had guests queuing hours before opening.
Did you know?
Our client described it as one of the best events they’d worked on. Ever.
5. Spreading the love at Southside
To celebrate Valentine’s Day 2025 at Southside in Wandsworth, we partnered with local artist Ruki Chuki – who had been previously commissioned to create some public art – to design a collectable, limited-edition run of free Valentine’s Day cards, given away for free at the shopping centre. Generating both media coverage and footfall, the campaign encouraged locals to share the love and take home a unique piece of collectable art as a heartfelt memento to give to a loved one.
Did you know?
Ruki Chuki, pictured, is a Wandsworth-based artist – she won a competition to create a mural for Southside Shopping Centre. The mural, located at the West Entrance, is inspired by the local community and features vibrant colors representing the diversity of Wandsworth.
6. Kylie ‘Tension’ Experiential Event, Glasgow (coming soon)
Why Choose Umpf as Your Events & Experiential PR agency?
- More than 15 years’ experience delivering PR & experiential events across the UK
- Trusted by leading household-name brands
- Award-winning concepts that create audience interaction, national media coverage and online buzz
- An agile, collaborative team who make the impossible happen
- A full-service offering: from creative ideation to boots-on-the-ground delivery and wrap-up reports celebrating success afterwards
Events & Experiential PR FAQs
Why plan events as part of my PR strategy?
Creative, impactful events are designed to generate media coverage and online traction, getting people talking and getting your brand noticed. Live, immersive experiences allow you to connect with consumers on a personal level, leaving a lasting impression that complements a wider PR and marketing strategy, with well-planned executions likely to be shared and reach far beyond the number of feet through the door.
What’s the difference between PR and experiential stunts?
A traditional PR strategy will amplify your brand’s visibility and reach, highlighting key messages and USPs, while experiential activity and events create an emotional connection through real-world engagement, giving consumers a chance to truly interact with your brand and encouraging participation, loyalty, and conversation. A clever blend of both can make your brand stand head and shoulders above the rest.
How much do events and experiential PR campaigns cost?
Budgets vary depending on what you’re trying to achieve. There many factors and variables such as where it’s located, how big it is, the duration of the event or experiential campaign, then there’s a range of bought-in costs to consider such as materials, props, talent, promo staff, photographers and videographers etc.
Example events and experiential PR campaign costs
- For something simple and straightforward expect to pay £2-3,000
- Low-to-mid-range might start from £5,000
- A mid-range activation could be more than £8,000
- Thereafter, there’s no limit depending on the scale – a national event activation touring the country, would be many tens of thousand of pounds
There’s no off-the-shelf event or experiential solution but we’re able to create – and then scale – a concept to meet your KPIs and resources.