Umpf Integrated Marketing Agency
In a crowded and ever-changing news cycle, delivering cut-through means meeting your audience wherever they are – online, offline, in-store, and in-feed. Integrated marketing does just that. It combines PR, social, content marketing, paid media and more into one cohesive campaign.
At Umpf, we bring all the pieces together – strategy, creativity and multi-channel activation – to build fully integrated campaigns that make an impact. Whether you’re launching a product, growing your brand or setting out to change behaviour, we make every channel work together for one combined message.
What is Integrated Marketing?
Integrated marketing is a joined-up approach to communications. Rather than running separate campaigns across various platforms, integrated marketing brings everything together under one strategy, one idea, and one set of goals.
This ensures consistent messaging and brand identity to reach multiple audiences – from earned and owned media, to paid and experiential. The result? Greater efficiency, stronger storytelling, and more powerful results.
Sometimes called 360 marketing, multichannel campaigns, or omnichannel marketing, integrated marketing campaigns allow each channel to amplify the other to allow your brand to attack from all angles.
Read on for:
- Integrated Marketing: Why It Works
- Umpf’s 5 Integrated Marketing Services
- 5 top Integrated Marketing Campaigns
- Our top 6 Umpf Integrated Marketing Examples
- Why choose Umpf as your Integrated Marketing PR agency?
- Integrated Marketing FAQs
Integrated Marketing: Why It Works
Integrated marketing campaigns work best when built on a clear message and delivered with a coordinated, multli-layered approach to create synergy across all channels and audience moments. This can reach a larger audience and create momentum to capture these audiences for a longer period of time. It’s important to utilise as many channels as possible in today’s world, where almost every smartphone has multiple news, social and TV apps.
Benefits include:
Message consistency
- Reinforce your brand narrative and values by delivering one clear message, everywhere your audience sees you.
Wider reach
- Tap into multiple platforms and formats – from earned media to social reels, influencer content to digital ads – to reach more people, more effectively.
Higher engagement
- Integrated campaigns keep your audience engaged across touchpoints, creating a seamless journey that builds recognition and trust for lasting impact.
Stronger brand storytelling
- When PR, social, digital, and creative work in harmony, your campaign lands with more clarity, impact, and emotion.
Umpf’s 5 Integrated Marketing Services
At Umpf, we take an idea-first, channel-smart approach, where every integrated campaign starts with a compelling message, then we identify the right platforms, content and partners to bring it to life.
Our team has a variety of PR, digital, creatives, copywriters and social specialists who work together under one roof, collaborating across various channels to deliver joined-up strategic yet creative integrated campaigns.
From one-off launches to long-term brand-building, we create integrated marketing campaigns that convey one clear message across multiple touchpoints.
By blending strategy, creativity and execution, we can make sure your brand is seen, heard, and remembered. There’s a reason we’ve been named ‘Integrated Agency of the Year’ four times.
Umpf’s integrated marketing approach combines:
1. Multi-Channel Campaign Strategy
We develop big ideas rooted in insight, then map out the best combination of channels – from earned and owned to paid and experiential – to reach your audience effectively.
2. PR & Media Relations
Our press office team secures high-value coverage across national, regional, consumer, trade and online media, ensuring your campaign gains credibility and reach.
3. Social Media & Influencer Activation
From content planning to influencer partnerships, we deliver social-first creative that drives conversation, boosts engagement and amplifies your message across multiple platforms.
4. Creative Content Production
We produce compelling, on-brand content that captures attention and tells your story – from campaign photography and short-form video to animations, graphics and interactive assets. Every piece is designed to work seamlessly across channels, ensuring visual consistency and maximum engagement.
5. Paid Media & Amplification
We use targeted paid media to extend the reach of your campaign, ensuring it’s seen by the right audience at the right time. From social ads to digital and print placements, we plan, manage and optimise spend to drive measurable results – whether that’s brand awareness or clicks and conversions.
5 Brilliant Integrated Marketing Campaigns
1. Metro Trains Melbourne – Dumb Ways to Die
Metro Trains Melbourne took an unconventional approach to rail safety with Dumb Ways to Die, an original song and animated video using dark humour to appeal to young audiences. The campaign launched across multiple channels – YouTube for the viral video, iTunes for the single (which reached the top 10 within 24 hours), and later expanded into merchandise, an educational book, an app and a mobile game that hit No.1 on the App Store in 81 countries.
Social media amplified the message, while in-game experiences and offline activations kept it relevant. The fully integrated approach delivered real impact, contributing to a 21% drop in accidents and deaths on the rail network – and over a decade later, the song is still being used on TikTok!
2. The Barbie Movement
Warner Bros. and Mattel’s marketing for Barbie became a cultural movement, blending paid, earned, and shared media in one of the most integrated film campaigns in recent years. Using a “breadcrumb strategy”, they teased audiences with bold partnerships – from pink Xbox’s and Balmain hoodies to a real-life Malibu Barbie Dreamhouse in collaboration with Airbnb.
The launch mixed traditional paid elements like a teaser trailer with viral earned media, including the Barbie Selfie Generator on Instagram, Google turning pink for Barbie searches, and in-app Barbie and Ken mascots on dating app Bumble. Influencer collaborations amplified the campaign, with content creators sharing Barbie-inspired outfits, makeup looks and more across social platforms. The multi-channel campaign sparked a cultural movement, endless social conversation (including 4.6 billion views of #BarbietheMovie), and a box office phenomenon.
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3. Dove’s “Real Beauty” Platform
A long-running integrated campaign built across TV, digital, print, social and PR, reinforcing Dove’s mission of inclusive beauty. Using real women of all ages, sizes, and backgrounds, the fully integrated initiative included viral videos of women describing themselves to a forensic sketch artist to show how they perceived themselves, community workshops, school programs, social media conversations, and an online pledge encouraging women to embrace their own beauty. Educational outreach and storytelling created both an emotional and cultural impact, sparking global dialogue about self-esteem and body image.
The results cemented Dove as a brand with purpose and a champion of body positivity, with the campaign winning multiple awards and continuing to evolve today, proving that authenticity, inclusivity, and emotional storytelling can gain lasting positive impact.
Image source: Campaign Live
4. LEGO – Rebuilding Creativity, Brick by Brick
Launched to re-energise the brand and connect with new generations, LEGO’s Rebuild the World was a global, multi-channel celebration of creativity. Anchored by a surreal, cinematic ad and supported by interactive out-of-home installations, the campaign encouraged fans to imagine limitless possibilities – from park benches turned into rocket ships to zebra crossings reimagined as keyboards. The #RebuildTheWorld hashtag sparked millions of user-generated builds across Instagram, TikTok, and Twitter, while influencer partnerships expanded the message.
The campaign integrated film, social, experiential, PR, retail activations, and product tie-ins, turning LEGO stores into creative hubs and releasing limited-edition sets to inspire unconventional builds (and drive sales!). The result: over 100 million views on social, a 5% increase in sales, global media coverage, and multiple Cannes Lions awards – proof that even in a digital world, a simple brick can still build a movement.
Image source: Technicolor
5. Share a Coke – Personalisation at Scale
Launched across the globe, Coca-Cola’s Share a Coke campaign replaced its iconic logo with popular first names, nicknames and terms like “Friend” and “Family,” creating a personal connection between brand and consumer. This fully integrated campaign spanned personalised packaging, TV ads, in-store activations, experiential events, and digital engagement – including a website for virtual Coke cans and the #ShareaCoke hashtag, which encouraged user-generated content across social media.
This resulted in a 33% global sales increase, 25 million new Facebook followers, a viral wave of personalised Coke photos and stories shared worldwide and multiple awards including a Cannes Lions.
Image source: Coca Cola Company
6 Umpf Integrated Marketing Campaigns
1. Morphy Richards – Not just any old iron
To celebrate Morphy Richards’ 85th anniversary, we delivered a two-phase integrated campaign designed to engage consumers and highlight the brand’s heritage and reliability. We launched a nationwide competition to find the oldest working Morphy Richards appliance, supported by regional print, social and PR to target an older demographic. Phase two invited primary school children to design an appliance of the future, in partnership with CBeebies’ Grace Webb and the Science Museum, supported by parenting influencers, PTA partnerships and paid social to reach families during the summer holidays.
An 80-year-old iron was crowned the winner of the competition, and we worked flat out to gain 103 pieces of coverage including in The Times, Daily Mail, Mirror and The Telegraph, alongside widespread regional and broadcast pick-up across BBC Radio, LBC, Channel 4 and more.
Socially, it became the brand’s top-performing content across Instagram, Facebook and Twitter for three consecutive months. The campaign went on to win two PR Moment Awards.
Read more about our award-winning integrated marketing campaign: ‘Not Just Any Old Iron’
2. A bold partnership for Junction 32
To drive footfall as shoppers returned post-lockdown, we partnered with BBC Interior Design Masters finalist and local Yorkshire talent Siobhan Murphy to create a bold, maximalist pop-up display: The Junction 32 Edit. Siobhan handpicked products from the centre’s home, fashion and beauty brands, designing a window installation that brought colour and creativity back to Castleford. We built momentum with a pre-launch media push and invited the public to watch Siobhan in action, followed by a meet-and-greet event to maximise content and engagement.
The integrated campaign generated strong regional media interest, including three full-page features in Living North, Yorkshire Living and Yorkshire Post. Footfall increased by 40% on launch day, with visitors travelling from as far as Manchester to take part. Socially, the partnership delivered impressive organic reach via Siobhan’s own channels, boosting Junction 32’s Instagram following by more than 1,000 in a single weekend.
Read more about our integrated retail campaign.
3. Raising a Glass to Global Integrated Marketing Success
Known as the ‘Oscars’ of the brewing world, we helped the International Brewing & Cider Awards boost trade awareness and drive entries for the historic competition. Our integrated approach combined early and sustained global media outreach with targeted paid social and digital ads to reach brewers worldwide.
We developed a steady stream of fresh, relevant press content, securing over 200 pieces of coverage internationally, including in Japan, Malta, Australia, Russia, and the UK – with pre-awards coverage jumping from 13 to 91 pieces from the previous year.
Read more about our integrated marketing campaign for The Brewing & Cider Awards
4. Up Yours I Quit: A Daring Integrated Marketing Move for Multilotto
To engage the average lottery player and boost brand awareness, we delivered a bold, integrated marketing campaign for Multilotto. Based on consumer research into what people would do if they won the lottery, we created a tongue-in-cheek PR stunt, planting a Mercedes E-Class daubed with a resignation note in a busy city centre during rush hour.
This was complemented by a behind-the-scenes video capturing public reactions, a news story highlighting the survey results, and targeted social media content to amplify reach. The campaign captured the attention of millions, generating 197 media articles, up to 375 million impressions, and a 600% increase in website traffic. Our integrated approach successfully combined research, a stunt, content creation, and social content, earning three PR awards including PR Moment Awards ‘PR Stunt of the Year 2018’ and two Golds at the CIPR PRide Awards. See the full list of Umpf’s awards.
Read more about the ‘Up Yours I Quit’ campaign.
5. A Sweet Taste of Yorkshire Day
To mark Yorkshire Day at Xscape Yorkshire, we generated regional media coverage through a concept centred on a unique, regionally inspired rhubarb-flavoured popcorn, created in collaboration with gourmet makers Joe & Seph’s. Available to try on the day, guests could also take home a bag via a ‘pay-what-you-feel’ donation, with all proceeds going to Airedale Baby & Children’s Bank.
We managed every element of the campaign, from supplier liaison and promo staff coordination to photography and bespoke digital, social, and print assets. A targeted press release secured 12 pieces of key regional coverage, reaching 5+ million people, while a collaboration with local influencer Becky and Boys generated 13K social impressions. The integrated approach successfully combined experiential activity, media relations, social media, and a charitable partnership to create a fun, memorable, and impactful Yorkshire Day experience.
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6. Unleashing The Monster at Braintree Village
For the launch of The Monster, one of the world’s largest inflatable assault courses, at Braintree Village we created a multi-angle approach. We issued a press release announcing the event and ticket sales, followed by a dedicated press and influencer launch evening, welcoming media, local influencers, and personalities like Ferne McCann to experience the course first-hand.
A ‘first look’ media release was then issued the next morning to increase anticipation ahead of the public opening. The campaign has so far secured over 100 pieces of coverage with a combined reach of 31 million, including two features in The Sun, while influencer content from Paul & Phoebe @puwtok has reached more than ¾ million people. By combining media relations, influencer activation, and social buzz, the integrated approach successfully created a high-impact, memorable launch experience for both press and the public.
@puwtok never laughed so much😭😭 The Monster @Braintree Village ♬ original sound – puwtok
Why choose Umpf as your Integrated Marketing PR agency?
- Our integrated approach blends traditional PR, content marketing, social media, influencer partnerships, paid ads, and in-house creative to target and engage audiences that matter and deliver cohesive, high-impact results.
- Over 15 years’ experience building strong relationships with journalists, influencers, and digital teams.
- Proven results with multiple award-winning integrated campaigns that generate attention, media coverage, and measurable engagement.
- Our in-house studio can produce content for social videos, animations, web content, print assets, and even large-scale out-of-home campaigns, ensuring your story is visually compelling and fully integrated.
- Our campaigns have been proven to drive footfall, engagement, and brand awareness, with a focus on measurable impact.
- We understand what works, combining insight, creativity, and responsiveness to deliver campaigns our clients can rely on.
Did you know?
We also work with destination marketing brands and organisations? Take a look at Umpf’s Destination Marketing experience.
Integrated Marketing FAQs
1. What is the difference between integrated marketing and multichannel marketing?
Multichannel marketing refers to using more than one platform. Integrated marketing takes it a step further – ensuring all channels are working together with one combined consistent message and a shared goal.
2. How do I know if my campaign should be integrated?
If your message needs to reach multiple audiences, across multiple platforms and needs high impact that’s lasting for your brand message, integrated marketing can help unify your comms, extend reach and boost results.
3. How do you measure success?
We measure reach, engagement, media coverage, conversions, website traffic, and ROI amongst other metrics, dependent on the campaign – all linked back to your brand’s goals.
4. Can I still use Umpf if I only need help with part of a campaign?
Absolutely. We can plug into your existing marketing setup and work with any existing teams to support with PR, social, creative or influencer strategy as needed.
5. How much does an integrated campaign cost?
We scale our approach to your needs and budget. Whether you’re looking for a full-blown launch or a focused multi-channel burst, we’ll build a plan that works for you. Get in touch to find out how.