How we did it

To drive awareness of the murmur brand and its products, we developed a consumer PR strategy focused around the brand’s newly launched website and retail store opening, while strategically drafting copy around its range of products. We aligned our activity to key calendar moments like Black Friday, Christmas gifting, Valentine’s Day and Mother’s Day to secure widespread coverage across numerous lifestyle titles, as well as syndicated regional consumer coverage during peak shopping seasons.  

To further amplify the campaigns, we maintained an always-on PR approach, securing exclusive review opportunities with top national and lifestyle journalists to ensure a steady stream of media coverage. We closely monitored the media landscape, identifying trending topics and ensuring we were always prepared with fresh, relevant copy to position murmur’s products to key media at the right time. 

The results

Our efforts resulted in a reach of over 70 million across both campaigns, with 136 pieces of coverage secured to date across the likes of the Independent, Mail Online, and Ideal Home. And with more coverage anticipated in leading national and lifestyle titles, the campaigns continue to be valuable for ongoing brand awareness and product visibility.