Campaign snapshot
Morphy Richards approached us to re-establish its profile in consumer media, communicate the reliability of its products and engage consumers with the brand as a whole, across its different categories.
Having previously managed a small amount of reactive PR in-house, Morphy wanted to amplify its NPI and ensure a strong and consistent share of voice in the media.
How we did it
Ensuring we understood Morphy’s commercial priorities and broader marketing activity, we tailored a PR strategy to support the in-house team and ultimately raise awareness of the much-loved brand to bolster sales activity.
Kicking off activity with a campaign around a critical product launch, we worked to expose the nutritional IQ of the nation through research, consumer media relations and a broadcast push.
Ensuring there was a constant stream of news to follow the campaign meant Morphy’s moment in the spotlight wasn’t just a flash in the pan.
The results
Our nutritional IQ campaign had a reach of over 10million through 23 print and online clippings and 14 broadcast mentions. On top of this, press office activity between August and November 2020 delivered 91 clippings with a reach of 65,683,393.
