NHS Health Careers provide help and information to people who are interested in working in the NHS and other health employers.
Umpf were tasked with producing a range of creative assets that are recognisable across England and could be used online and in print to develop a raise awareness of the NHS Apprenticeship scheme.
We created a suite of digital and print assets that NHS and Job Centre Plus employers could use when promoting NHS apprenticeships.
However, we wanted the creative assets to be readily available and customisable internally, allowing employers to input their own content and imagery.
As a solution, we created and built an accessible and bespoke online artwork generator. All of the print and digital assets were made available via the online resource, allowing users to input their own content and imagery, without the need for design programmes or help from external designers. The ‘artwork generator’ then produces downloads that can be used digitally or be printed.
The online artwork generator has been created as a legacy piece for the NHS and has been used by over 200 NHS staff to create branded artwork.