From the blog

Studio Stew #5

January 4, 2018 in Creative Roundup

Studio Stew is a round-up of all things creative. A mixing pot of recent magic from the worlds of design and marketing to digital and PPC. #StudioStew

Royal Mail to Release Game of Thrones Stamps

Originally commissioned in December 2016, Royal Mail’s Game of Thrones stamps are set to finally go on sale on 23 January.

Designed by GBH London, the set of 15 first class stamps includes 10 designs portraying one of the series’ main characters, and a mini-sheet of 5 ‘non-humans’, such as Direwolves, Giants and the Throne itself.

The main stamps capture characters such as Jon Snow, Olenna Tyrell and Sansa Stark amidst their ‘story arc’ from the show. GBH worked with independent illustrator Robert Bell to create the intricate miniature pieces. The scenes from each stamp were crafted by carefully reconstructing and weaving together frames from the show, PR images and an assortment of official content.

Fans and collectors will also be able to purchase presentation packs, first day covers, a souvenir stamp book and two coins, struck by the Royal Mint.

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X-rated Elf Under Investigation

Poundland caused a few waves over the Christmas period with its controversial ‘Elf on the Shelf’ campaign.

The Twitter promotion, which depicts the naughty toy elf ‘teabagging’ a female doll, has received over 80 complaints to the Advertising Standards Authority (ASA). As a result, the ASA has now launched an investigation into the campaign.

Also included in the series of Elf tweets are…

The majority of complaints are centred around the teabag tweet, which originally featured a box of Twinings before the tea brand distanced itself from the campaign. Members of the public are reported to have complained that they find the tweet offensive or unsuitable for the social media platform, as well as describing it as “misogynistic” and “sexist”.
The outcome of the investigation is yet to be released.

Tobacco Company Urges People to Stop Smoking

In a series of press ads, Philip Morris has announced its New Year’s resolution to “give up cigarettes” and eventually cease sales in the UK.

In a surprising campaign which tells consumers to stop buying its products, Philip Morris urges the public to give up smoking and announces its commitment to a variety of initiatives designed to help people kick the habit. The tobacco company, which sells brands such as Marlboro, will be launching the ‘Smoke Free Futures’ website and campaign, has pledged to support local authority services and is looking to seek Government approval to include information on quitting in its cigarette packets.

Morris also has ambitions to expand the availability of new products, having spent over £2.5b on research and development of smoke-free alternatives over the past decade.

The newspaper adverts are the start of a larger campaign which will run later this year.

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Beijing 2022 Logos Revealed

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At precisely 20:22 local time, during a ceremony at the ‘Water Cube’, the new emblems for the Beijing 2022 Olympic and Paralympic Games were launched.

The calligraphy-inspired logos feature bright gradients of colour and incorporate Chinese characters with ribbon-like forms.

Designed by artist Lin Cunzhen, the Olympic Games logo is inspired by the Chinese character for winter: 冬. The top of the emblem is designed to resemble a skater, and the bottom to resemble the form of a skier.

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The Paralympic symbol, named Flying High, incorporates the Chinese symbol meaning fly: 飞. The emblem was designed to evoke the image of a wheelchair athlete coursing towards the finish line.

The new logos will be showcased as part of the Olympic Winter Games handover ceremony in PyeongChang on 25 February.

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