Umpf’s Favourite #AprilFools PR and Social Media Stunts 2016

  • PR
  • Social Media

Welcome to the 2016 round-up of our favourite April Fools’ Day PR and social media stunts!

Got a favourite that we’ve missed? Let us know on Twitter: @Umpf / @GrittAlessandra

Leger Holidays

Coles’ #HoverTrolley

Virgin Trains East Coast’s #FlyingScotsman

Skoda #bonedry

Leeds City Council’s River Monster

Firebox’s Netflix and Grill

Domino’s Domimaker

GAME’s Thumb Insurance

Tube Map App’s US-Friendly Petition

First Direct’s #SaveZap

Surfdome’s #YeezyFLWTR

Honda’s Emoji Plates

Sealy’s Snore-Blocker

McDonald’s McMoon

Firebox’s i-Dodge

i dodge

‘Available’ online here.


River Island’s #ToteInACoat

Soap & Glory’s Kaleido-Lips

Huel’s Nutritionally-Complete

Porn Hub’s #CornHub

Iceland’s Therapea Face Mask

Cisco’s FOX

Santander’s #Santandem

Pizza Express’s Cutlery-Free Restaurants

Hartlepool United FC

MINI’s Hipster Hatch

Google’s Self-Driving Bicycle

Marshall Amps’ JCM8000

E4’s Rescheduling

Virgin Active’s Personal Trainers

Deliveroo’s #TeleOrder

Dt Oetker’s Savoury Cupcake Centres

Angelica’s Truffle Bush

Mumsnet’s Job Opening

Rowse Honey’s Wasp Blend

Illamasqua’s Anti-Troll Spray

Netto’s Herring Face Mask

Groupon’s ‘Starkers Strips’

ITV’s Corrie Box Set