Umpf PR Diary – December 2021
Find out how we finished 2021 with a bang…
Not Just Any Old Iron…
We kicked off December with a client coverage bonanza achieving 100+ media clippings for our work with Morphy Richards. To celebrate the home appliance brand’s 85th anniversary, we launched a competition to find the nation’s oldest working Morphy Richards appliance – which we discovered to be an 80-year-old iron in Kent. Coverage was achieved in almost all national publications including half-page picture stories in the Daily Mail, Mirror, Telegraph, The Times, Daily Star and Daily Express, plus around 40 regional onlines and print, as well as extensive broadcast including BBC Radio 2, BBC Radio 4, TalkSPORT, LBC, Channel 4’s Steph’s Packed Lunch and London Live – bringing the total reach to 175m.
You can read more about it in PR Week’s ‘Behind the Campaign’ feature here.
Inviting Influencers To Staycation
After the success of our influencer summer staycation campaign for Gunwharf Quays, the designer shopping outlet tasked us with replicating something similar for Christmas. We partnered with six influencers to create aspirational content which engaged and inspired target audiences to visit Gunwharf Quays and enjoy a Christmas staycation in Portsmouth.
The campaign was a great success with posts across Instagram, YouTube and TikTok; we had an average engagement rate of 3.84%, and one of the reels being played 48,000 times!
View this post on Instagram
Boosting Jabs For The NHS
We worked on some important NHS campaigns during December including a paid social campaign across Snapchat and Instagram for NHS Leeds encouraging young people to get jabbed which created almost 1m impressions. Meanwhile, our Facebook and Instagram campaign for Health Education England successfully hit its training programme application target.
Outlets’ Elf Hunt
Asked to create a Christmas campaign, we commissioned the design and build of life-sized mischievous elves that were strategically placed around five shopping outlets across the country, mysteriously moving around at night.
Our ‘Elf Hunt’ was launched online via a teaser video and supported through ongoing PR and social – with people encouraged to take ‘s-Elfies’ with the elves. Securing 23 clippings with a reach of over 50m, it’s one of our festive favourites.
What the jingle bells 🔔🎶 is going on?! A very festive intruder has been spotted!🎄✨
We have a feeling he’ll be at Junction 32 causing mischief for a while… pic.twitter.com/87IR1gbS4Y
— Junction32UK (@Junction32UK) November 30, 2021