Social Media Masterclass

  • Social Media

Here at Umpf we are committed to supporting the PR and social media talent of tomorrow and earlier this month we gave a social media masterclass to a group of third year PR students at Leeds Met.

Only a few months away from graduating, students who started a PR course three or four years ago will be entering a very different workforce than when they began their studies in 2009/10.

Our social media masterclass aimed to give students an insight into how the industry has changed for PR professionals and the role social media plays within an agency environment – from day-to-day channel updates to creative and innovative social media campaigns.

You can read the full presentation here

Social media workshop slideshare

View more presentations from Umpf.

As part of the masterclass we also set the students a challenge to write a social media campaign review for the Umpf blog. We will be choosing a winner based on the content and how their post ranks on our blog (based on tweets, views and comments). You can read the entries here and show your support for your favourite.

Michael Hoban

Scarlett Engineer

Lalinca Lunga

Michael Barrett

Manuel De Sousa

Laura Woodhouse

Rebecca Hocking