Social Media Campaign Review – Manuel De Sousa

  • social media

Tipp-Ex – A Hunter Shoots a Bear

Objectives
Social media sites make great tools to engage prospects and customers as well as share content and messages about any brand. The objective of this campaign is about brand advertising, mainly using these tools for promotional purposes to add.
Executation
It is a video of a man who appears to be shooting a bear, when suddenly the video takes a strange turn and allows you to choose what happens next in the story. You can “write and re-write”  inforcing the practical uses of Tipp Ex in a new interesting way.
Results
Facebook and  twitter were used on the you tube page in order to encourage people to sahre the video to as many people as possible the video was viewed on youtube around 19,152,575 times. This clearly shows that the video went viral and had a good response quickly.

Objectives

Social media sites make great tools to engage customers as well as share content and messages about any brand. The objective of this campaign is brand advertising, mainly using these tools for promotional purposes.

Execution

It is a video of a man who appears to be shooting a bear, when suddenly the video takes a strange turn and allows you to choose what happens next in the story. You can “write and re-write”  the story, enforcing the practical uses of Tipp-Ex in a new and interesting way.

Results

Facebook and  Twitter were used on the YouTube page in order to encourage users to share the video to as many people as possible. The video was viewed on YouTube around 19,152,575 times. This clearly shows that the video went viral quickly received a good response.

Tipp-Ex Hunter Shoots a Bear