Social Media Campaign Review – Manuel De Sousa
- Social Media
Tipp-Ex – A Hunter Shoots a Bear
Social media sites make great tools to engage customers as well as share content and messages about any brand. The objective of this campaign is brand advertising, mainly using these tools for promotional purposes.
It is a video of a man who appears to be shooting a bear, when suddenly the video takes a strange turn and allows you to choose what happens next in the story. You can “write and re-write” the story, enforcing the practical uses of Tipp-Ex in a new and interesting way.
Facebook and Twitter were used on the YouTube page in order to encourage users to share the video to as many people as possible. The video was viewed on YouTube around 19,152,575 times. This clearly shows that the video went viral quickly received a good response.