Return of the PR diary: April 2018

  • PR
  • Social Media

After a brief hiatus we’re back with a new-look look-back on Umpf’s last month. Kicking off the new series is an April filled with awards, new starters, more awards, new clients and a particularly cool client activation.


What’s one more than a hat-trick?

We took the annual trip to the Deansgate Hilton for the PR Moment awards for the North of England, Scotland and Northern Ireland. At the end of a bubble-filled night we came away with the gong for Integrated PR Agency of the Year award for an unprecedented fourth year running as well as a silver in the Boutique Agency of the Year category. If that’s not enough we also came away with a gong for Stunt of the Year for our ‘best resignation letter ever’ campaign with online gambling site

Clients with Royal approval

Fifth generation family bed-makers (and one of our newest clients), Harrison Spinks was awarded two Queen’s Awards for Enterprise. We helped maximise such an amazing achievement by handling media relations around the award announcements. To date over 20 pieces of coverage were achieved including The FT and interviews on BBC Radio.

NHYes we can!

We were thrilled to hear out NHYes campaign, encouraging young people to take up apprentices in the NHS, has been shortlisted for a CIPR Excellence awards in the Public Sector category. Alongside our fabulous sister agency, The Right Agency, we were grilled on the campaign strategy and results as the final stage of the competition process. We’ll find out how we did at the Awards on 6 June.



Welcome Bekki

We welcomed our latest Umpfer, Bekki Asquith to the team. A Leeds Beckett PR alumni with a cracking CV, we reckon she’ll fit right in.


Back of the net for MindMate

NHS Leeds Clinical Commissioning Group (CCG) briefed Umpf to support MindMate (a website aimed at young people to help them access mental health services) using social media. One of the groups we were tasked with targeting was a young, male, working class demographic in the Leeds region. We created a clever campaign using ‘hoarding’ advertising on Football Manager 2018, geotargetted to our city-wide area. As this was the first time the NHS used in-game advertising to reach a specific demographic, news of the campaign spread and the innovative approach was praised far and wide. One notable tweet came from Marcelo Claure, Chairman of David Beckham’s MLS team and CEO of Sprint.

The campaign is ongoing but we’re pleased to be working on, and raising awareness of, such an important cause.

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